Case Study Amazon And Lands End

INTEGRATION
Similar cases have made us understand that the willingness/unwillingness of firms to exploit IT capabilities could have significant effects.
1- The Crisis at Encyclopedia Britannica
We would recall the refusal of Britannica to partner with Microsoft on a multimedia CD-ROM version of the encyclopedia, owing to its “traditional way of selling. They regarded an IT initiative that would have reduced the cost of printing encyclopaedias as one that would ‘both cannibalize revenue and reduce the company’s strong profit margins’. We recollect how those series of event led to the birth of Encarta. The Encarta team decided to distinguish the product from the traditional encyclopedias currently on the market. How? It aimed to stress
Its Information Technology framework offers top of the line advanced framework, including dispersion and client administration focuses, personalization, and a single tick innovation intended to put each client in the focal point of the Amazon shopping universe. Amazon's syndicated offering project has point by point data on clients and can regularly improve a suited proposal than a normal customary book agent. In the dress clothing market, Lands' End's "exceptionally customized attire" system offers large portions of their clothing items lines in tweaked size, shading, length, styles, and other fitting criteria to coordinate their clients' necessities.. The attention on customization has turned out to be a noteworthy accomplishment for both organizations. Amazon gets awesome criticism on its clients' online experience and the personalization innovation. Through its novel individualized client administration, Amazon had the capacity expand its item line determinations to music and features, offering lower expenses and better worth to its clients. Lands' End was likewise ready to widen item lines that are offered in adjustable styles from chinos to pants, trousers, and
In augmentations, both Land's End and HEB concentrated on enhancing their profit utilizing IT and saving cost. One principal path in which the two organizations decided to utilize technology was supply chain management, as HEB decided to fundamentally create economies of scale utilizing ECR (Efficient Consumer Response) while Land's End decided to seek a partnership with ASI (Archetype Solution, Inc) with a specific end goal to add to its mass customization framework. Both strategies prompted upgrades in organization proficiency and synergistic vertical associations with suppliers and producers. Before the end of HEB's patching up of their POS framework and full usage of the CRP framework, both Land's End and HEB had a comparable framework of taking out the requirement for manual purchasing and contact with makers. HEB was able to use their CRP and POS scanning system to allow manufacturers to access their inventory levels and supply them based on forecast demand and other constraining factors (McFarlan, 1997). Land's End has a comparable thought in which e-commerce based requests for altered merchandise would go specifically to the producer, ASI, and would consider a lessening in stock administration inside of the firm. This additionally considered cooperative energies between the retailers and their point of view producers and suppliers in which stock levels at both the retailer and producer could be