Case Study Analysis Problems and Solutions 4 Disneyland
Problems and Solutions 4 Disneyland chapters 6 & 7
1. Bad breakfast organisation problem:
Solution: To increase number of employers in restaurants and to open more restaurants which serves breakfast. To organise more coffee mashines or coffee stands. Sell cheaper food like hot dogs, sandwiches...
( For example, Disney had thought that Europeans wouldn't like to have a big breakfast in the morning. This misjudgement led to hungry and unhappy crowds in the mornings while most of the restaurants at the hotels and at the theme park weren't able to serve breakfast.
. And then there was another problem with breakfast: there were way too few coffee machines at the Euro Disney Resort…)
2. Lines
Solution: To reorganise restaurants work and to expand ride capacity also start using ‘‘line ticket mashines‘‘. While reorganisating try to make standing in line not a very unplesant thing and make standing in line fun.
( Lines were caused by bad breakfast organisation and slow reataurants work and also by the low ride capacity. (Complaints also came from other restaurants: in spite of Disney's projections, most European guests didn't decide to sit down in one of the fine places at the resort and have a decent meal but - like the guests at the American and Japanese Disney parks - opted to go for a quick meal at one of the fast food places. This caused huge lines at those facilities.) )
3. It's too expensive!
Solution: Lower the prices but not for enterance. Sell cheaper and lower quality merchandise. Sell cheaper food like hot dogs, sandwiches...
( After paying for their admission tickets, most people almost stopped spending one more franc. More guests than anticipated were bringing something to eat with them, the fine table-service restaurants didn't get as much guests as hoped and the nice selection of high-class merchandise at the resort's stores were sitting on their shelves, collecting dust. )
4. Low hotel occupancy
Solution: Create some
1. Bad breakfast organisation problem:
Solution: To increase number of employers in restaurants and to open more restaurants which serves breakfast. To organise more coffee mashines or coffee stands. Sell cheaper food like hot dogs, sandwiches...
( For example, Disney had thought that Europeans wouldn't like to have a big breakfast in the morning. This misjudgement led to hungry and unhappy crowds in the mornings while most of the restaurants at the hotels and at the theme park weren't able to serve breakfast.
. And then there was another problem with breakfast: there were way too few coffee machines at the Euro Disney Resort…)
2. Lines
Solution: To reorganise restaurants work and to expand ride capacity also start using ‘‘line ticket mashines‘‘. While reorganisating try to make standing in line not a very unplesant thing and make standing in line fun.
( Lines were caused by bad breakfast organisation and slow reataurants work and also by the low ride capacity. (Complaints also came from other restaurants: in spite of Disney's projections, most European guests didn't decide to sit down in one of the fine places at the resort and have a decent meal but - like the guests at the American and Japanese Disney parks - opted to go for a quick meal at one of the fast food places. This caused huge lines at those facilities.) )
3. It's too expensive!
Solution: Lower the prices but not for enterance. Sell cheaper and lower quality merchandise. Sell cheaper food like hot dogs, sandwiches...
( After paying for their admission tickets, most people almost stopped spending one more franc. More guests than anticipated were bringing something to eat with them, the fine table-service restaurants didn't get as much guests as hoped and the nice selection of high-class merchandise at the resort's stores were sitting on their shelves, collecting dust. )
4. Low hotel occupancy
Solution: Create some