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Case Study: Anheuser-Busch

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Case Study: Anheuser-Busch
Anheuser-Busch is America’s most popular brewery. At Anheuser-Busch we only accept excellence in the products we make and excellence in the people that help make them. With 46.4% market share in the U.S., we pride ourselves on the ability to take only the finest ingredients and produce world-class beer. Anheuser-Busch has strong brand awareness and loyal consumers. With that said, we face the challenge of potential loss in market share due to an increase in craft breweries and changes in our consumers taste. This marketing plan provides an overview of our industry, market trends, and a competitive analysis. This helps us gain the knowledge we need in order to continue to grow as a company and continue to be the market leader in the U.S.
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