Evidence-Based Management Case Study: Anheuser-Busch

Anheuser-Busch uses mostly evidence-based management is not just for senior executives to know customers’ trend of consumption by gathering data on dozens of key performer’s products which the company’s report to review what product should be kept and which one should be improved or stopped. Evidence-based management is like described in the case study as a “third party source of data that would aid the company to take decisions”. (Case Study, pg. 2) In other, context, Cemex uses mostly analytics based on the case study because according to the case, the company uses their own data and inititally came up with the idea of delivering products in a more, fast and efficient way. “A deep understanding of its customers- which the company gained by meticulously gathering data about its customers’ needs- allowed it to identify a crucial and unmet demand:quick delivery. “( Case Study 2, pg.
2) Another example in the text that illustrates Cemex utilizing analytics is “Cemex again turned to analytics, this time to collect data and study the techniques and technologies used by couriers, delievery firms, polics, and paramedics.” (Case Study 2,