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Case Study Cirque Du Soleil

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Case Study Cirque Du Soleil
The model:

Cirque du Soleil took on a different role from the traditional circus business model to the new blue ocean strategy verse the red ocean strategy. Cirque du Soleil created the new business model by creating new market space. Cirque du Soleil wanted to step away from the traditional circus to create a new atmosphere and family entertainment. The one similarity of both business models is the revenue streams.

Variations:

The traditional circus has animal shows. The Cirque du Soleil focus more on overall entertainment. Cirque du Soleil focuses more on the new market space to limit the competition they face. The traditional circus travels more throughout the US. The Cirque du Soleil focuses more traveling globally. The Cirque du Soleil
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