Case Study: Colette ` S Children's Home
Steven G. Mihaylo College of Business and Economics
California State University, Fullerton
Colette’s Children’s Home
Team 4
Cynthia Fung
Vitaya Hearunyakij
Peter Krzystofiak
Marketing 351
TWR 18:00 – 20:20
Summer Semester
July 2, 2008
Social Enterprise Overview Colette’s Children’s Home (CCH) is a non-profit emergency and transitional housing program for homeless single women and homeless women with children, with five facilities in the Orange County area. The organization was founded by Pamela Hope, Kevin Craig and William O’Connell nearly a decade ago, and holds its headquarters in Huntington Beach, California. The organization attempts to reunify mothers with their …show more content…
government entities, businesses, high-net worth donors) of its mission and to generate dollars through federally sponsored grants, local governments and individual donor contributions. Informing others of CCH’s mission and goals through personal selling provides the following: a high degree of attention through one-to-one communication, the prompt answering of questions and the ability to convey need and value.
CCH currently does not have a dedicated business development resource or team that is solely responsible for prospecting and qualifying potential donors or attending public meetings and events. Presently, personal selling is done through various members of its board of directors on an as-needed basis. This group possesses the in-depth knowledge of their mission, history, target market and offered services for homeless mothers.
Currently, the main source of funds for CCH comes in the form of grant money from the government agency, Housing and Urban Development (HUD). In order to further grow the individual donations segment, additional individuals and businesses will need to be contacted. In order to accomplish this task, a qualified prospect list will be needed.
1. Prospecting and …show more content…
A successful sales promotion does not necessarily have to cost the company a fortune. Although the traditional channel of mass media can be very expensive, there are many other cost effective tools organizations can use to promote their products and services.
1. Client Promotions
Similar to many other social service organizations, CCH faces a difficult task in expanding its contributor market base. The organization is facing a shortfall in support from both the government and the public, while at the same time, is facing an increasing demand from its clients. It is a crucial time for CCH to come up with the most effective promotion method which successfully addresses the issue of under-funding and under-capacity. CCH’s sales promotion plan would include ways to decrease the promotion to its clients and to increase promotion toward contributors.
2. Contributor
California State University, Fullerton
Colette’s Children’s Home
Team 4
Cynthia Fung
Vitaya Hearunyakij
Peter Krzystofiak
Marketing 351
TWR 18:00 – 20:20
Summer Semester
July 2, 2008
Social Enterprise Overview Colette’s Children’s Home (CCH) is a non-profit emergency and transitional housing program for homeless single women and homeless women with children, with five facilities in the Orange County area. The organization was founded by Pamela Hope, Kevin Craig and William O’Connell nearly a decade ago, and holds its headquarters in Huntington Beach, California. The organization attempts to reunify mothers with their …show more content…
government entities, businesses, high-net worth donors) of its mission and to generate dollars through federally sponsored grants, local governments and individual donor contributions. Informing others of CCH’s mission and goals through personal selling provides the following: a high degree of attention through one-to-one communication, the prompt answering of questions and the ability to convey need and value.
CCH currently does not have a dedicated business development resource or team that is solely responsible for prospecting and qualifying potential donors or attending public meetings and events. Presently, personal selling is done through various members of its board of directors on an as-needed basis. This group possesses the in-depth knowledge of their mission, history, target market and offered services for homeless mothers.
Currently, the main source of funds for CCH comes in the form of grant money from the government agency, Housing and Urban Development (HUD). In order to further grow the individual donations segment, additional individuals and businesses will need to be contacted. In order to accomplish this task, a qualified prospect list will be needed.
1. Prospecting and …show more content…
A successful sales promotion does not necessarily have to cost the company a fortune. Although the traditional channel of mass media can be very expensive, there are many other cost effective tools organizations can use to promote their products and services.
1. Client Promotions
Similar to many other social service organizations, CCH faces a difficult task in expanding its contributor market base. The organization is facing a shortfall in support from both the government and the public, while at the same time, is facing an increasing demand from its clients. It is a crucial time for CCH to come up with the most effective promotion method which successfully addresses the issue of under-funding and under-capacity. CCH’s sales promotion plan would include ways to decrease the promotion to its clients and to increase promotion toward contributors.
2. Contributor