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Case Study: Evaluating International Marketing Opportunities

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Case Study: Evaluating International Marketing Opportunities
BSBMKG605 Evaluate International Marketing Opportunities

Assessment Task 1

Within this report I will assess and evaluate the current International Marketing opportunities of French wine company, Zie Beverages, and in particular will focus on the importation of wine into the United States. I will look to ascertain both the opportunities and risks that the US market may offer to Zie and will look to address each point to achieve an optimal outcome and an effective marketing policy for the company.
• Trade patterns, trade policies or agreements in place between France and the United States or any other selected country.
In 2011 the United States become the worlds largest consumer of wine, totalling a staggering 13.5% of global consumption. Further to this fact, individual wine consumption in the US has more than …show more content…
If an elected representative is voted into parliament who is pro protectionist, all imports will be at risk as they will place free trade barriers on imports and place focus on local products. If prices on imports increase due to barriers there will be a drastic decrease in sales.
• The legal and regulatory requirements and trade barriers in the United States.

- The importer must obtain a permit from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
- The Federal Alcohol Administration Act (FFA) sets forth standards for regulating, labeling and advertising of alcohol.
- The importer must comply with the states ABC (Alcohol Beverage Control Board) requirements.
- Importers should also be aware that other agency requirements may be involved; The food and drug Administration (FDA), The department of Agriculture Animal and Plant Health Inspection Services.

• How are the associated risks, regulatory requirements and trade barriers are acceptable?
The US government simply wants to protect the integrity of goods and products being imported, ultimately to protect the end
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