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Spain and Japan Wine Industry Factbook

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Spain and Japan Wine Industry Factbook
Wine Industry Factbook
Spain v.s. Japan
Cross-cultural Study

2013

WINE INDUSTRY FACTBOOK SPAIN V.S. JAPAN

Presented to: Rajiv Krishnan Kozhikode Instructor BUS430 – Cross-cultural Management

Presented by: Team #1 Adam Reid | 301098783 | ajr15@sfu.ca Angela Zhang | 301127074 | yufengz@sfu.ca Janice Wong | 301132415 | yingngaw@sfu.ca Jenna Zhang | 301107862 | wza31@sfu.ca Jing Tang | 301131948 | jta52@sfu.ca OlamideOmorodion | 301123288 | oomorodi@sfu.ca

TABLE OF CONTENTS 1. Introduction 1.1. Purpose/Industry of Choice 1.2. Scope and Limitations of Research 1.3. Sources and Methods 2. Theories and Frameworks 2.2. Hofstede and Schwartz’s Model for Cultural Dimensions 2.3. Porter`s Five Force Model 3. Historical Development of the Wine Industry 3.1. Spainish Wine Industry 3.2. Japanese Wine Industry 4. Country Comparison 4.1. General Economic Indicators 4.2. Infrastructure 4.3. Population 4.3.1 Demographic Factors 4.4. Current Wine Consumption 4.4.1. Food States 4.5. Socio-cultural Conditions 4.5.1. Life-style/ComsumerBehaviour 4.5.2. Cultural Intermediaries 4.6. Entering the Market 4.6.1. Investment Climate 4.6.2. Supply Market Condition 4.7. Labor Market 4.7.1. Working Conditions in Spain 4.7.2. Working Conditions in Japan 4.8. Political/governance System 4.8.1. Ruling Political Party and Ideology 4.8.2. Corruption 4.8.3. Legislation and Regulation 4.8.4. Trademarks and Patents 4.8.5. International Trade Agreements 4.9. Economic and Political Risks 4.9.1. Finanical Environment/Health 4.9.2. Attitudes towards Foreign Companies

4.10. Industry Conditions 4.10.1. Wine Market in Japan 4.10.2. Wine Market in Spain 4.11. Future Outlook 5. Conclusions 6. References

1. INTRODUCTION The purpose of this factbook will be to analyze the wine industry in our two chosen countries: Spain and Japan. They will be compared based on a number of aspects that this team believes will contribute to the overall success of investments in the particular industry. The


References: This diagram shows that the GDP and the GNI per capita kept on increasing from 2002 to 2011. Which indicates that Japan has a strong economy (World Bank, 2012). Sources: CIA factbook (2012) Retrieved from: https://www.cia.gov/library/publications/the-worldfactbook/geos/ja.html In 2011, the GDP growth rate declined by 0.8% due to destruction brought on by the tsunami that hit the mainland is the fifth largest national economy in terms of purchase power parity. Therefore, it provides a good economic environment for investors to invest (CIA factbook, 2012). Sources: CIA factbook (2012) Retrieved from: https://www.cia.gov/library/publications/the-worldfactbook/geos/sp.html However, its exports are expected to grow in 2013 in 2014. The economic strengths of Spain include its infrastructure and exporting. Even though the domestic consumption shrank, its exports continued to grow despite the global slowdown (Economy of Spain, 2013). TableSource: NationMaster (2013). Retrieved from:http://www.nationmaster.com/country/sp-spain/hea-health It shows that the total work force is around 20 million and rank 28th Table 2) Source: NationMaster (2013). Retrieved from:http://www.nationmaster.com/compare/Japan/Spain/Food 4.5
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