BSBMKG416A Assessment Task1
The company’s overall international marketing plan and strategy
Sales & Marketing Strategy
With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed's award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of 'world class' standing.
To complement these outstanding facilities, the Sales & Marketing Strategy is designed to ensure that award-winning Watershed Premium Wines reach the most discerning consumer.
Export Strategy
With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.
The specific international marketing goals and objectives
Quality founded upon a total commitment to wine innovation and style from vine to table.
The Margaret River Watershed Premium Wine business has enhanced the Margaret River region with a development of such quality that it will satisfy the most critical wine or viticultural enthusiast.
The international target market
Selected country for target market : China
Identify and document 4 marketing activities for the target market.
Product placement in entertainment
Moviegoers and online game players often notice products from a part of the script or scene. Companies pay for this privilege: They agree to a payment scheme in return for the marketing benefits that come as a result of a Hollywood star using their product. The same is true of video games, where everyday players navigate through a world populated with products they can find in their local store.
Newsletters and articles
Sales & Marketing Strategy
With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed's award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of 'world class' standing.
To complement these outstanding facilities, the Sales & Marketing Strategy is designed to ensure that award-winning Watershed Premium Wines reach the most discerning consumer.
Export Strategy
With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.
The specific international marketing goals and objectives
Quality founded upon a total commitment to wine innovation and style from vine to table.
The Margaret River Watershed Premium Wine business has enhanced the Margaret River region with a development of such quality that it will satisfy the most critical wine or viticultural enthusiast.
The international target market
Selected country for target market : China
Identify and document 4 marketing activities for the target market.
Product placement in entertainment
Moviegoers and online game players often notice products from a part of the script or scene. Companies pay for this privilege: They agree to a payment scheme in return for the marketing benefits that come as a result of a Hollywood star using their product. The same is true of video games, where everyday players navigate through a world populated with products they can find in their local store.
Newsletters and articles