Scotia Wine Analysis

In his article, Pellechia briefly introduces a various number of aspects that contribute to wine and how it is present in our world today. One of the main themes that is present throughout the article is how wine has been modernized over time to compete in the globalized world that we live in today. Wine is a unique commodity in that throughout history and even today it has been and still is held to a certain standard of luxury. The production of wine is seen as an artistry of sorts. It’s production, although not overly complex process, is held to a certain quality of standard. This presents a problem in that the signature of being in a modern, industrialized world is factors such as: mass production, efficiency, and a lower cost of production.
The bias is that though wine is a global commodity, overall it still has a certain romantic quality to it. This comes from how it is viewed more of as a process of artistry than just simple production of a good. In the vineyards that do not mass produce their wine, the final good which they put to market is many times more unique than its counterpart. These wine producers do not have any certain recipe to get a particular taste, however it is more of a trial and error process until they refine their crop to their fullest potential. Pellechia seems to recognize this and projects this bias into his article. He is telling his reader that though wine is a global commodity that has impacted and continues to impact various aspects of the world, it is not a global commodity in the traditional sense. It has not yet been homogenized like so many other products have. When presenting the issue of how wine is a commodity Pellechia’s output is positive but it also has underlying foreboding not because of what a completely industrialized and globalized wine sector would