Case study focuses on camera company
Case study focuses on Camera Company, SMaL Camera Technologies, and its decisions on what to do so that they can get higher margins of profits. SMaL Camera Technologies general manager Maurizio Arienzo trying to decide which market areas should be targeted. The company has developed a revolutionary imaging technology that powered small digital cameras and camcorders. Its first generation product powers the credit card size consumer cameras was a success. Now, Arienzo had to decide whether to focus on the reflection of new competitors in the consumer space, stepping up efforts to crack the security and surveillance market, trying to get in the car market, the development of mobile phone camera, or make a “left turn.” SMaL Company came up with credit-size camera. SMaL’s ultra pocket camera was recorded in Guinness world. Autobrite technology allowed higher quality pictures in brightly lit conditions
The first generation had been a commercial success for the company. There was a potential market for that. Small and Startup Company so faced challenges. SMaL should make a decision for the future. SMaL had copycats who enter the market but with different technologies or different specifications or even higher specifications. Pixim with combining CMOS and CCD. Foveon had X3 high quality image. Casio Exilim Company in 2003 in size of back pocket with 300$. The company had camera with more bargain qualities than their competitors.
Unique benefits of Camera are light weigh -0.2ounces- long battery life (500 to 1000images). Worked with different light condition, Leadership in using CMOS, with Fujifilm AXIA, Logitech and Oregon Scientific. In August 2001, they illustrated Ultra-WideW3000 with high resolution and capable to capture moving images. The company also had pretty good recognition worldwide and they even received few awards. Credit card size with thin Battery Camera Recorded in Guinness world in 2002. Sold more than a half million kits, Revenue reached to 10
The first generation had been a commercial success for the company. There was a potential market for that. Small and Startup Company so faced challenges. SMaL should make a decision for the future. SMaL had copycats who enter the market but with different technologies or different specifications or even higher specifications. Pixim with combining CMOS and CCD. Foveon had X3 high quality image. Casio Exilim Company in 2003 in size of back pocket with 300$. The company had camera with more bargain qualities than their competitors.
Unique benefits of Camera are light weigh -0.2ounces- long battery life (500 to 1000images). Worked with different light condition, Leadership in using CMOS, with Fujifilm AXIA, Logitech and Oregon Scientific. In August 2001, they illustrated Ultra-WideW3000 with high resolution and capable to capture moving images. The company also had pretty good recognition worldwide and they even received few awards. Credit card size with thin Battery Camera Recorded in Guinness world in 2002. Sold more than a half million kits, Revenue reached to 10