Case Study: Gainesville Real Estate Center

1. When first viewing the sales kit my first impression of the property is that it is a small close knit property. This means that it is neighborhood friendly.
2. This property markets people living in Southeast part of Gainesville, mainly Lincoln Estates.
3. This property does not provide a virtual tour of the whole property.
4. This venue does not include guest rooms.
• This venue has 10 different rooms.
• There are no room rates for the rooms at the venue.
• There are no room blocks at the property.
• The 10 rooms include an administrative office, game room, k-1st classroom, 2nd-3rd classroom, 4th-5th classroom, library, two outreach offices, dance room, and computer room. Each room does not include any type of rate.
• This property is open
year round having no high or low season.
• There are no discounts or favorable rates.
5. Food gets donated to the facility by the mighty food bank. During the summer food is donated as well by the summer food program (feeds kids 18 and under).
• Since this is a nonprofit facility, there are no specific menus provided.
• The food bank usually provides snacks such as fruits twice a week, peanut butter crackers, grandma cookies, goldfish, etc.
• The summer food program provides either breakfast and lunch or lunch and snack all depending on what the administrator decides on. The food is usually like the school lunch the kids already eat including chicken nuggets, fruits, vegetables, etc.
• At this facility the children have to be fed once a day during school and twice during the summer. The food is not included in their membership fees but since they do pay a fee it is only right.
• There are times the facility may end up throwing little parties to reward the kids. During this time different foods are served, most of the time the money comes from the boys and girls club pocket.
6. There are meeting spaces at the facility but they are mainly used for the employees and the neighborhood in which it is located in. The meeting rooms that are usually used are the classrooms.
• This facility does not provide any virtual tours but there are photos.
• When it comes to meetings there are no time constraints because no one usually uses the facility for no more than 3 hours.
7. The property does not necessarily support conventions, exhibits, or trade shows. This is a property where neighborhood meetings are held, Saturday fun days for the neighborhood kids, and other events in that nature.
• There is no price to be paid to host these meetings or fun days. Only thing that is asked is that the facility looks the same for the work week.
• Food is not provided for outside facility users, meaning they would have to bring in their own food.
8. Since this is an after school facility, there is really no need for any technical or audiovisual. Instead, they have one television and 3 desktop computers.
• The television is used for any leisure time given to the children. The three desktop computers are used for administrative use. A program called visions is installed in one which allows you to check in the children and also register their membership.
9. This property does not interfere with the event planner for any events.
• When using the facility, the event coordinator has a planner which makes it easy to have no type of interference.
• There is a direct contact for this facility, this is mainly used for individuals who would like to use this facility for volunteering purposes.
• Volunteers contact the outreach director who facilitates when individuals or groups can come. Usually they are set apart to different facilities, since the southeast location is not the only one.
10. When volunteers come in and volunteer at the facility they receive a couple of complimentary items.
- This
includes:
• Phone
• Internet
• Printing
• Parking
• Usage of different aspects of the facility such as the game room
• Different classrooms
• Kitchen
• Gym
• Storage usage
• The outside field
11. Whenever individuals or groups find interest in the property, they are able to come in and receive a tour before moving forward.
• This doesn't occur often since people who usually use the facility already know how the facility is designed and set up.
• For those who have no idea come in and are given a tour by the outreach director.
12. This is an after school program, so it is all about the kids.
• Their vision is, "to inspire and empower the youth of Alachua County to realize their full potential to become responsible, healthy, productive and successful citizens" (Boys & Girls of Alachua County, 2016).
• They provide care for kids from Kindergarten to High School.
• Most of the kids who attend are Kindergarten to Middle School.
• The prices for a year membership are as followed, one child is $40, a family of two or more living in the same household is $60. This fee goes from August to August. During the summer for the program there are weekly fees to be paid and they range from $25-$50 per child.
• To discuss any prices or if there are any questions, the contact person is the administrative front desk personnel.
• When signing a child up one must fill out a membership form and pay their membership fee before a child can attend. If the spots are all filled there is a waiting list.
• The ratio of child to adult is 1 to 15.
13. The property does not bill for using the facility, since the people who use the facility are either working at the facility or in the neighborhood.
• For their own bills, the upper heads aka the board director handle this for each site.
14. Request for Proposals (RFP) are all done over the phone.
• This is conducted by the outreach director, who keeps it all in check.
15. The person in charge of the property and the also the contact for the property is the Outreach Director.
• Before approving anything he/she has to make sure it is approved by the Site Coordinator.
• This tells me that this property knows how to delegate different work tasks and still have an upper head to go to.
• This means everyone has a direct contact and shows that there is an actual process.
16. Usually on the website, they post pictures of events.
• If a lot is not on the website their Facebook page has a lot of information and photos which can describe the kind of events.
17. There is not usually a list of past groups.
• Usually the same groups come back and either have their events or volunteer.
• Other come due to word of mouth.
• A lot of the people who conduct events or volunteer at the facility really enjoy coming back because of location and the outcome.
18. After going through the sales kit my idea of the property hasn't really changed. There are not a lot of facilities like this one around that allows for a neighborhood to get together.
• I really appreciate the personal aspect and the friendliness of the
facility.
• Reading through it seems like they are getting through their target audience.
• This is because the facility has to have a waiting list meaning that parents trust taking their kids to this facility.
• The facility has around 80 children who come on a day to day basis.
• Even though a lot was not covered about volunteers I feel as if they are a customer who the property can really try to attract.
• This is because there are so many opportunities and it seems like the facility is open to volunteers.
• This property is the type of facility that is over looked and that is why I picked it.
• A facility like this one in the type of neighborhood that it is located in allows children to stay off the streets.
• The programs provided help the children.
• I appreciate this property as a whole.