Case Study: Landscapes R Us
1.0 Introduction
This plan concerns the establishment of Landscapes R Us; a small business in Yarralumla, Canberra. It is a family owned business, originally a construction company, which is expanding into landscaping. The manager, Bob Buil, has obtained qualifications which will prove to be an advantage while exploring a new niche market. It is a risky move, so the external environment must be researched well and a situation analysis is necessary. The target market has also been reviewed and pros and cons evaluated with a SWOT analysis. Implementing the strategies set out in the business plan will ensure the success of Landscapes R Us.
2.0 Situation Analysis
2.1 Political Forces
Political forces affect all citizens. A developing small …show more content…
Annual revenue produced in this niche from all the 13,100 landscaping businesses in Australia is $5 billion (Abs.gov.au). Hiring a landscaping service is increasingly popular amongst real estate developers who are looking to make a profit. As property development seems to be a clever way to generate capital, it is likely that landscaping businesses will pick up also. There are currently 2,922 residents in Yarralumla, with plenty of diversity between gender, race and age. This provides a figure for the target market of locals in the area. The marketing mix refers to the four Ps of marketing (product, price, place, promotion). Landscapes R Us will have a unique service style in order to avoid similarities with potential competitors. Price will be determined on what customers believe represents the value of the product. The placing of this business will not be an issue because the workers come to the clients, so this eliminates the likelihood of any inconvenience. This business could be promoted through advertising in local newspapers as well as the Yellow Pages. Creating an application, as suggested earlier, would help the business keep up with technology, as well as creating a customised …show more content…
According to the latest research, in 2010, 57% of new homeowners were between the ages of 25 to 34 (Abs.gov.au). While first-time home buyers are not the largest portion of the target market, their enthusiasm to create their ideal home plays as an advantage for consumer landscaping demands. In Canberra, and all over the world, the customer demand rate for gardening services will vary depending upon the seasonal cycle; business will surge during Spring and be suppressed during Winter. The largest portion, however, of Mr. Buil’s target market is senior citizens, particularly retirees, who would be more inclined to outsource their landscaping
This plan concerns the establishment of Landscapes R Us; a small business in Yarralumla, Canberra. It is a family owned business, originally a construction company, which is expanding into landscaping. The manager, Bob Buil, has obtained qualifications which will prove to be an advantage while exploring a new niche market. It is a risky move, so the external environment must be researched well and a situation analysis is necessary. The target market has also been reviewed and pros and cons evaluated with a SWOT analysis. Implementing the strategies set out in the business plan will ensure the success of Landscapes R Us.
2.0 Situation Analysis
2.1 Political Forces
Political forces affect all citizens. A developing small …show more content…
Annual revenue produced in this niche from all the 13,100 landscaping businesses in Australia is $5 billion (Abs.gov.au). Hiring a landscaping service is increasingly popular amongst real estate developers who are looking to make a profit. As property development seems to be a clever way to generate capital, it is likely that landscaping businesses will pick up also. There are currently 2,922 residents in Yarralumla, with plenty of diversity between gender, race and age. This provides a figure for the target market of locals in the area. The marketing mix refers to the four Ps of marketing (product, price, place, promotion). Landscapes R Us will have a unique service style in order to avoid similarities with potential competitors. Price will be determined on what customers believe represents the value of the product. The placing of this business will not be an issue because the workers come to the clients, so this eliminates the likelihood of any inconvenience. This business could be promoted through advertising in local newspapers as well as the Yellow Pages. Creating an application, as suggested earlier, would help the business keep up with technology, as well as creating a customised …show more content…
According to the latest research, in 2010, 57% of new homeowners were between the ages of 25 to 34 (Abs.gov.au). While first-time home buyers are not the largest portion of the target market, their enthusiasm to create their ideal home plays as an advantage for consumer landscaping demands. In Canberra, and all over the world, the customer demand rate for gardening services will vary depending upon the seasonal cycle; business will surge during Spring and be suppressed during Winter. The largest portion, however, of Mr. Buil’s target market is senior citizens, particularly retirees, who would be more inclined to outsource their landscaping