Case Study Of Alibaba

As we all know, the scope of business in Alibaba is from C2C to B2C, which is from pay to finance(Olson, P 2014). But in the field of mobile Internet, Alibaba has been lacked of support. If it can effectively stabilize its market position and long-term advantage, which has been the focus of Alibaba's strategic thinking. Indeed, Sina Weibo and Momo were taken over by Alibaba, which the two social heights occupied can help to make up for the short board of Alibaba's social networking. And it also help Alibaba closer to the distance between the rival Tencent in social networking(Olson, P 2014). Especially Sina Weibo, on the one hand, it has a large data collection that is expanded from consumer behavior to social behavior, which can help Alibaba
Secondly, the combination of Sina and Alibaba is the model of Weibo and e-commerce. Alibaba needs to be a clear classification of all kinds of goods, which is to be a dozen or even dozens of merchandise shopping guide. It will make Sina users and Taobao Ali commodity be butt, which will be the birth of dozens of Pinerest. Thirdly, Alibaba and Sina Weibo need make account to be inter working.When Taobao sellers come over to have a Weibo marketing number, which is more convenient. And the user's Sina Weibo can also bind with Taobao account. When the customer sees the link point in the advertisement, they can shop directly. And then, Sina Weibo also need to devote a part of the resources to make Taobao channel. For example, Sina Weibo needs to get more marketing tools, praise sharing, product sharing, comment sharing to allow costomers to use. Finally, Alibaba also can use their excellent cloud computing. Through the correlation data analysis, Alibaba can make organic series among the customer, user and product, which make personalized positioning for the user's product preferences, customer relationship preferences, and provide customer guiding service (Vamsi, C 2016).
These solutions’ benifit is to make Alibaba and Sina Weibo be more closely
But in the management of the Alibaba YAHOO China has failed. And even Alibaba needs to spend money to support YAHOO China (Womack, B 2014). At present, the team YAHOO China team has been changed to do Alibaba public interest projects. Before YAHOO's business strategy is relatively the flexible. They jointed venture, asked the local manager to manage the company.But this is still not able to bring the results of the flexible what YAHOO want is more obvious in the Alibaba period. YAHOO made the Alibaba to manage it.Decentralization or excessive decentralization is not a good business strategy. The best strategy is Alibaba should see Yahoo as a Chinese business brand authorized local start-up