Case Study Of Blackberry Research In Motion
Introduction:
Blackberry, one of the world’s largest smartphone maker is a pioneer in mobile e-mailing. It has put all the chips it had on the poker table of the casino of world mobile technology. The loyal customers of the company waited for more than two years to witness the launch of a revolutionary operating system and new range of mobile phones. Blackberry (formerly known as Research in Motion) has seen itself go from top to bottom in the smartphone market. It decided to refine its products and present the best of the best in front of the world after a long break, instead of coming out with latest technology and bouncing back in the competition.
Blackberry faces a stiff competition with a threat of lasting its patented technologies …show more content…
Like several other technical companies RIM was the brain child of a college dropout and a technology fancier. Mike Lazaridis and Douglas Fregin were the founder of RIM. They founded it back in 1984. Fabrication of mobile phones was nowhere the focus of the founders. They were just fascinated by wireless technology and wanted to explore tills technological wonder further. They were so sturdy about their fascination that they turned RIM into first wireless data technology developer in North America and the first company outside Scandinavia to develop connectivity products for Mobitex, the technology which was used in paging devices for data transmission, wireless packet-switched data communications networks in 1988. The company was elemental in converting Mobitex from a simple wireless data network into a two-way wireless paging device. Through venture capital funding, RIM’s progress was backed by its successful efforts to raise funds. It received Five Million Canadian Dollars in late 1980s which helped the company in accomplishing contracts it has been receiving from several companies. RIM’s first client was General Motors of Canada Limited for industrial automation technology. The company continued to work on contract by contract basis for several years. The company was having sales more than a million dollars by the start of 1990. Initiating the process of …show more content…
Inc., a paging and cellular telephone operator that was a subsidiary of Rogers Communications Inc. The contract required RIM to enquire the potential of newer wireless digital network systems which were developed by other successful and large scale technology developer firms. By 1991 the company had started developing software to support a complete wireless e-mail system. Several partnerships with various larger technology- companies such as Hewlett Packard were entertained by the company to develop advanced wireless e-mail technologies for their
Blackberry, one of the world’s largest smartphone maker is a pioneer in mobile e-mailing. It has put all the chips it had on the poker table of the casino of world mobile technology. The loyal customers of the company waited for more than two years to witness the launch of a revolutionary operating system and new range of mobile phones. Blackberry (formerly known as Research in Motion) has seen itself go from top to bottom in the smartphone market. It decided to refine its products and present the best of the best in front of the world after a long break, instead of coming out with latest technology and bouncing back in the competition.
Blackberry faces a stiff competition with a threat of lasting its patented technologies …show more content…
Like several other technical companies RIM was the brain child of a college dropout and a technology fancier. Mike Lazaridis and Douglas Fregin were the founder of RIM. They founded it back in 1984. Fabrication of mobile phones was nowhere the focus of the founders. They were just fascinated by wireless technology and wanted to explore tills technological wonder further. They were so sturdy about their fascination that they turned RIM into first wireless data technology developer in North America and the first company outside Scandinavia to develop connectivity products for Mobitex, the technology which was used in paging devices for data transmission, wireless packet-switched data communications networks in 1988. The company was elemental in converting Mobitex from a simple wireless data network into a two-way wireless paging device. Through venture capital funding, RIM’s progress was backed by its successful efforts to raise funds. It received Five Million Canadian Dollars in late 1980s which helped the company in accomplishing contracts it has been receiving from several companies. RIM’s first client was General Motors of Canada Limited for industrial automation technology. The company continued to work on contract by contract basis for several years. The company was having sales more than a million dollars by the start of 1990. Initiating the process of …show more content…
Inc., a paging and cellular telephone operator that was a subsidiary of Rogers Communications Inc. The contract required RIM to enquire the potential of newer wireless digital network systems which were developed by other successful and large scale technology developer firms. By 1991 the company had started developing software to support a complete wireless e-mail system. Several partnerships with various larger technology- companies such as Hewlett Packard were entertained by the company to develop advanced wireless e-mail technologies for their