Case Study Of Corporate Social Responsibility Initiatives Of BPCL

Corporate Social Responsibility initiatives of BPCL

BPCL, a well-known petroleum brand called Bharat Petroleum Company Limited is committed to the welfare and development of the society and the local community. It works in various areas to help develop the community and society. BPCL’s commitment towards society and local community is very high, according to the CMD, ‘We are committed to the societies where we operate and understand that business success is not possible when the needs of the society are ignored.’

Company’s website also mentions that BPCL believes that it is quite important to return to society. The firm proudly announces that its best accomplishments are across small towns and villages, happily living lives in India not the
In maximum locations of the industrial setups, there is an abundance of the local communities comprising the poor and marginalized sections of the society.
Therefore, there is a big requirement to improve their quality of life through the need of the society and local community point of view. This can be one type of CSR initiative. Although, apart from this, those direct needs that would be fulfilled by the organization; there are other areas where BPCL would like to contribute. The Manager (AF), Corporate, states the following:
“The other kind of CSR initiative that BPCL would like to be associated with is the one that in the Company’s opinion would benefit the society at the end. It necessarily needs not to be from the stakeholders’ point of view but more so as a just cause such as HIV-AIDS awareness and Mid-Day Meal Scheme”.

The CSR Process at
The villagers could demand many of the tasks, but it may not be possible to provide and achieve all of them. It becomes more of an outdated kind of government-based charitable approach of operating that will not function in the longer run. A complete process is a tripartite approach involving the local community who are the beneficiaries, and the local government officials like the Panchayat or the Tehsil in the case of rural areas and a ward office in case of small towns and the involved NGO.

BPCL takes care of the complete process in best possible ways. The local government offices do have certain prioritized projects for the community development that are waiting for the implementation since long. Therefore, the NGOs and the local government are participating in working with the company. BPCL tries to identify its role in providing a sustainable development to the activities initiated in the