Non Price Competition Tools Used by Banglalink

Today there is a growing perception among business enterprises that sustainable business success and shareholder value cannot be achieved solely through maximizing short term profits, but through market oriented yet socially responsible activities of the business. Therefore, the social responsibility and non price competition tools practices has become an important part of today’s business agenda, which indicate the commitment of the business to behave ethically and contribution towards improving the quality of work and social life of the workforce and their families as well as of the local community and society at large. However, business organizations are the power wheels of economic growth and development, and help the society by providing better jobs, increasing income levels of the people, and by supplying goods and services to the consumers. This paper aims to investigate the non price competition tools of Banglalink (Orascom Telecom Bangladesh) Limited. Banglalink is truly a people-oriented brand of Bangladesh. Banglalink, the people 's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core Banglalink marches ahead with innovation and creativity. The company today commands many CSR activities. To take the company to its current position, the CSR activities of the company have to be an efficient and an organized one. Therefore, it is imperative that the awareness level of CSR activities of the company must be well known and efficiently delivered so that they can win over its competitors to attract new customers and at the same time to do for the betterment of the society. As Banglalink has been rebranded itself two years back so it is very significant and important to get involve large number Corporate Social Responsibilities activities to establish among the general people.

1.1 Limitations of the Study
While preparing the report several difficulties had to be faced