Case Study Of Goodwill's Recognition Of Consumer Behavior

Good will is constantly innovating new ways to sell to an eclectic clientele of fashion shoppers, resellers, and bargain hunters(video).Goodwill’s recognition of consumer behavior principles affect its marketing mix in a positive way allowing them to cater to the customer where they are based off of provide items for specific demographics in their store locations. By knowing the behavioral factors of their customers Goodwill has included items for low end incomes "Community Stores" to high end incomes in the "Boutique Stores". Goodwill also takes notes on timing, as far as what fashion trends are in , and when and where they are in. Goodwill also moves clothing around to different stores if an item is not sold. In addition to that they always