Case Study of Innovation at 3M
Introduction
Creativity & innovation is important for enterprises, especially high-tech corporations. In the trend of extensive globalization, it is almost impossible for any enterprise to survive in the business world without seeking help from creative innovations. The paper focuses on significance of creativity & innovation in the operation of a famous company----3M. 3M is a manufacturing company that has a long history, it has a series of well-known products and brands. The first part of the paper will identify and discuss three issues in the case study of 3M, which intrigues me the most. In the next part of the paper, the creative innovation method used in 3M will be hypothetically applied to an electronic company in Hong Kong; the difficulty that might be confronted will be discussed. In the last part of the paper, the method of 3M will be applied to my own situation if I am manager of the company. Both strength and Challenges will be examined.
I. Creative innovation in 3M----a case study
The case of 3M corporation is a very impressive enlightenment on the method of creativity and innovation in a company. The whole creative innovation system in 3M is a guarantee in the company’s great success. In my point of view, the success of 3M by adopting creative innovation method is no co-incidence. From the emergence of creative ideas, to the development of them, and then comes to the application of these creativities into productions, from the fostering of innovations to the implementation of them, 3M offers a wide range of encouragement and incentives to its employees. In the following passage, I would like to discuss three issues that interest me the most in the creative innovation methods of 3M.
First, like many other companies nowadays, 3M has been consistently supporting creative thoughts. It employs the people who has higher potential of creativity and is used to innovative thinking patterns. In the workplace, 3M allows the employees to have more free
Creativity & innovation is important for enterprises, especially high-tech corporations. In the trend of extensive globalization, it is almost impossible for any enterprise to survive in the business world without seeking help from creative innovations. The paper focuses on significance of creativity & innovation in the operation of a famous company----3M. 3M is a manufacturing company that has a long history, it has a series of well-known products and brands. The first part of the paper will identify and discuss three issues in the case study of 3M, which intrigues me the most. In the next part of the paper, the creative innovation method used in 3M will be hypothetically applied to an electronic company in Hong Kong; the difficulty that might be confronted will be discussed. In the last part of the paper, the method of 3M will be applied to my own situation if I am manager of the company. Both strength and Challenges will be examined.
I. Creative innovation in 3M----a case study
The case of 3M corporation is a very impressive enlightenment on the method of creativity and innovation in a company. The whole creative innovation system in 3M is a guarantee in the company’s great success. In my point of view, the success of 3M by adopting creative innovation method is no co-incidence. From the emergence of creative ideas, to the development of them, and then comes to the application of these creativities into productions, from the fostering of innovations to the implementation of them, 3M offers a wide range of encouragement and incentives to its employees. In the following passage, I would like to discuss three issues that interest me the most in the creative innovation methods of 3M.
First, like many other companies nowadays, 3M has been consistently supporting creative thoughts. It employs the people who has higher potential of creativity and is used to innovative thinking patterns. In the workplace, 3M allows the employees to have more free
References: Bharadwaj, S., & Menon, A. (2000). Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?. Journal of Product Innovation Management, 17(6), 424-434. Flynn, F. J., & Chatman, J. A. (2001). Strong cultures and innovation: Oxymoron or opportunity. International handbook of organizational culture and climate, 263-287. Figueroa, E., & Conceicao, P. (2000). Rethinking the innovation process in large organizations: a case study of 3M. Journal of Engineering and technology Management, 17(1), 93-109. Hindo, B. (2007). At 3M, a struggle between efficiency and creativity. Business Week, 11, 8-14. Tushman, M., & Nadler, D. (1986). Organizing for innovation. California management review, 28(3), 74-92.