Case Study Of Jones Soda Company
STEP 1:
I – IDENTIFY the Problem and Set Priorities (Step 1)
Here at Coca-Cola, we have recently be awarded the contract to serve our fine products exclusively at Qwest Stadium, home the Seattle Seahawks. Prior to our acquisition of this contract, Jones Soda a Seattle based company had the rights to sell their product at Qwest Stadium. Over the past three years, they have built a very loyal fan base for Seattle residences. Our company has a well established reputation for quality products, however we must strive hard to win back the loyal customers. How to get Coca-Cola to win over the loyalty of Jones Soda followers here at Qwest Stadium? What makes Jones Soda so loyal? What steps do we need to take to be successful?
Priorities:
1. Establishing …show more content…
This locally owned Soda Company is in tuned and established with this community, they’re known for being very environmentally friendly, local, and socially responsible and a small business pioneer. Coca-Cola is the largest soda brand world-wide, and the third most valued business in the world today. Working on a global scale, we provide more than just a product. We need to inform these customers of what Coca-Cola is all about. Coca-Cola has a wealth of information at our disposal, advertisement, promotional information and the company’s standards has made this Coca-Cola a household name and reputation as the biggest soft drink manufacturer in the …show more content…
For the past three years, this organization has utilized a local owned business Jones Soda that has a strong following from the residence of Seattle area. We are major cooperate company, trying to compete in a market that is pro small business. To achieve the goals outlined above, we need to promote our business, our product, who we are, and what we can provide to the great people of Seattle and the Seahawk nation. Advertise through local media, social media, and support local businesses and charities. Coca-Cola has our Coca-Cola Journey program that can help benefit our business by letting consumers know who we are, what were about and where we are going. Use these as part of our marketing and in the information kiosks throughout Qwest Stadium and together as partnering companies we can strive to win over the harden local
I – IDENTIFY the Problem and Set Priorities (Step 1)
Here at Coca-Cola, we have recently be awarded the contract to serve our fine products exclusively at Qwest Stadium, home the Seattle Seahawks. Prior to our acquisition of this contract, Jones Soda a Seattle based company had the rights to sell their product at Qwest Stadium. Over the past three years, they have built a very loyal fan base for Seattle residences. Our company has a well established reputation for quality products, however we must strive hard to win back the loyal customers. How to get Coca-Cola to win over the loyalty of Jones Soda followers here at Qwest Stadium? What makes Jones Soda so loyal? What steps do we need to take to be successful?
Priorities:
1. Establishing …show more content…
This locally owned Soda Company is in tuned and established with this community, they’re known for being very environmentally friendly, local, and socially responsible and a small business pioneer. Coca-Cola is the largest soda brand world-wide, and the third most valued business in the world today. Working on a global scale, we provide more than just a product. We need to inform these customers of what Coca-Cola is all about. Coca-Cola has a wealth of information at our disposal, advertisement, promotional information and the company’s standards has made this Coca-Cola a household name and reputation as the biggest soft drink manufacturer in the …show more content…
For the past three years, this organization has utilized a local owned business Jones Soda that has a strong following from the residence of Seattle area. We are major cooperate company, trying to compete in a market that is pro small business. To achieve the goals outlined above, we need to promote our business, our product, who we are, and what we can provide to the great people of Seattle and the Seahawk nation. Advertise through local media, social media, and support local businesses and charities. Coca-Cola has our Coca-Cola Journey program that can help benefit our business by letting consumers know who we are, what were about and where we are going. Use these as part of our marketing and in the information kiosks throughout Qwest Stadium and together as partnering companies we can strive to win over the harden local