Case Study Of Mayor Rob Ford's Struggle With Addiction
Mayor Rob Ford and his Struggle with Addiction
Abstract
This paper examines the public relations strategy taken by the management of the Toronto after receiving several complaints regarding the behaviour of Mayor Rob Ford. The media, city councillors and citizens had complaints against the mayor while he was performing his duties and during his personal time away from office. Information proving that Mr. Ford’s conduct and its affects to him and the city are in the references and appendices. This paper explains several perspectives including how Toronto’s management deescalated the crisis to a controlled issue and attained a satisfactory outcome.
Mayor Rob Ford and his Struggle with Addiction
Many Canadians are familiar with the …show more content…
In addition, the city has a responsibility to their citizens to inform them of why the mayor has not been conducting himself in a positive manner. The city as Mr. Ford’s employer has the duty to advise him that his conduct is not acceptable and begin performance management to correct his actions. With this issue, the City of Toronto is required to refer him to seek counselling to prevent the continued use of drugs and alcohol. In turn, the city is accountable to protect their employee from further scrutiny, pressure and any adverse forces that may cause the mayor to …show more content…
Ford’s reputation to perform the duties as mayor.
b) Failure for the Mayor’s Office to perform municipal business for the City of Toronto.
c) Negative publicity associated with internal departments or staff to respect the Mayor’s Office.
d) News of the issue to prevent the City of Toronto to perform business with external contractors.
e) Failure of the Communication Plan to address the risks.
f) Should Mr. Ford relapse into substance abuse, the media will address the issue again.
Impact:
Financial impact to the city with loss of hosting sporting events, attracting concert promoters or any guests that are concerned with the public relations effects of related to
Mayor Rob Ford and his Struggle with Addiction substance abuse. Potential businesses such as drug companies may be concerned about establishing new locations with Toronto.
Target Audience:
Communicating with the citizens of Toronto, municipal business leads city officials and council members. Internal employees and contractors with the City of Toronto.
Media:
All major news broadcasters, newspapers, magazines, television, radio. Social media including podcasts, signs and billboards.
Abstract
This paper examines the public relations strategy taken by the management of the Toronto after receiving several complaints regarding the behaviour of Mayor Rob Ford. The media, city councillors and citizens had complaints against the mayor while he was performing his duties and during his personal time away from office. Information proving that Mr. Ford’s conduct and its affects to him and the city are in the references and appendices. This paper explains several perspectives including how Toronto’s management deescalated the crisis to a controlled issue and attained a satisfactory outcome.
Mayor Rob Ford and his Struggle with Addiction
Many Canadians are familiar with the …show more content…
In addition, the city has a responsibility to their citizens to inform them of why the mayor has not been conducting himself in a positive manner. The city as Mr. Ford’s employer has the duty to advise him that his conduct is not acceptable and begin performance management to correct his actions. With this issue, the City of Toronto is required to refer him to seek counselling to prevent the continued use of drugs and alcohol. In turn, the city is accountable to protect their employee from further scrutiny, pressure and any adverse forces that may cause the mayor to …show more content…
Ford’s reputation to perform the duties as mayor.
b) Failure for the Mayor’s Office to perform municipal business for the City of Toronto.
c) Negative publicity associated with internal departments or staff to respect the Mayor’s Office.
d) News of the issue to prevent the City of Toronto to perform business with external contractors.
e) Failure of the Communication Plan to address the risks.
f) Should Mr. Ford relapse into substance abuse, the media will address the issue again.
Impact:
Financial impact to the city with loss of hosting sporting events, attracting concert promoters or any guests that are concerned with the public relations effects of related to
Mayor Rob Ford and his Struggle with Addiction substance abuse. Potential businesses such as drug companies may be concerned about establishing new locations with Toronto.
Target Audience:
Communicating with the citizens of Toronto, municipal business leads city officials and council members. Internal employees and contractors with the City of Toronto.
Media:
All major news broadcasters, newspapers, magazines, television, radio. Social media including podcasts, signs and billboards.