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Zero Tolerance To Drink Driving Analysis

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Zero Tolerance To Drink Driving Analysis
“Current Affairs programmes do more than present us with facts, they also tell us stories to entertain us.”

Throughout history, stories have been an essential component of societal customs, and have played an integral role in educating people about important issues that exist in society. In contemporary times, stories are successfully presented through the medium of television, to enhance the storytelling process and further create visual meaning. The segment “Zero Tolerance to Drink Driving,” from the Australian television news program A Current Affair, deals with the issue of drink driving and mainly revolves around the penalties of drink driving in New York. Presented …show more content…
“Zero Tolerance to Drink Driving” is a carefully devised segment that endeavours to entertain, and inform viewers about the consequences of drink driving in New York. Presenter Mike Munro introduces the segment in a clever manner by using the proximity technique to relate the issue of drugs in school, in Australia, to the case of zero tolerance towards drink driving in New York. By doing this, the targeted viewers feel a sense of connection with the presented segment and are able to relate to the zero tolerance approach to alcohol and drugs. Contextually speaking, drink driving is perceived as an imperative contemporary issue because of the number of fatalities associated with it. This perception is given particular importance, by placing “Zero Tolerance to Drink Driving” as the opening segment, which then seeks to target local Australian viewers. Broadcasting the show at 6:30 pm is a genuine attempt by the program to target local Australian viewers who have family values, and a national interest. It can be acknowledged, that the context determines the relevance of a segment, and further influences, to some extent, how entertaining the segment is for the
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