Case Study Of Ping Anchorage

Strategies Applied

Strategy can be defined with a plan or method chosen to bring about a desired future, such as achievement of an objective or goal organization and solution to a problem. Strategy is the direction and scope of an organization in a changing business environment through the configuration of its resources and competence with a view to meeting stakeholder expectation (Toluwalope, 2016). Besides, strategic management includes the strategic planning, implementation and control of the strategy of an organization. Ping Anchorage Sdn. Bhd. has a clear vision, mission and objective to ensure that they achieve the desired level of company performance. In addition, a good strategic management is able to Ping Anchorage build competitive
Compare with past, Ping Anchorage Company has offices in Kuala Terengganu, Kuala Lumpur, Penang and Kota Bharu, but the company had changed the market development strategies to market penetration strategies which is left main office at Kuala Terengganu. Ping Anchorage had increase the current market share by increasing the patronize rate of present customers. As an example, Ping Anchorage had more focus on the niche market in Terengganu which is promote the nature, people, culture and heritage of Terengganu by introduce some eco tour package such as Kenyir Lake, Redang Island, Perhentian Island and Kapas Islands. Unique and famous islands in Terengganu had attracted a lot of oversea tourist come to
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