Case Study on Grameenphone
A case-study on GrameenPhone Ramkhamhaeng University Institute of International Studies Master of Business Administration Subject: Management of Change and Development
Submitted By:
Pronoy Chakma(Noy)
Institute of International Studies
MBA (2012-2013) Submitted to:
Prof. Dr. Maurice Yolles
A case-study on GrameenPhone By: Pronoy Chakma (Noy)
Abstract
Bangladeshi-native Muhammad Yunus developed the concepts of micro-financing and micro-credit when he was Professor of Economics at Chittagong University. After visiting some poor neighborhoods and villages near Chittagong, he realized that very small loans to the poor people could make a very big difference to their work and to their lives. In 1976 he set up his own research project to lend small amounts of his own money to the poor people, particularly the women. The project was successful, and in the same year he secured small loans from the government bank to proceed with the project, which continued to succeed and grow. In 1983 the project had expanded into a large business, and was renamed Grameen Bank. From 1983 to 1989 Grameen continued to grow and expand, until Dr. Yunus realized the need to diversify; several subsidiary enterprises, including GrameenPhone, were created within the Grameen organization. All of these enterprises were structured on the same social business model and operated on the same principle of micro-financing. The majority of these enterprises focused on women, because Dr. Yunus believes that women suffer more disproportionately from poverty than men, and women are more likely to use their earnings to help their families and communities. The Grameen model of micro-financing has proved successful in many countries, particularly developing nations. Dr. Yunus has won many awards and honors for his work, including the 2006 Nobel
Submitted By:
Pronoy Chakma(Noy)
Institute of International Studies
MBA (2012-2013) Submitted to:
Prof. Dr. Maurice Yolles
A case-study on GrameenPhone By: Pronoy Chakma (Noy)
Abstract
Bangladeshi-native Muhammad Yunus developed the concepts of micro-financing and micro-credit when he was Professor of Economics at Chittagong University. After visiting some poor neighborhoods and villages near Chittagong, he realized that very small loans to the poor people could make a very big difference to their work and to their lives. In 1976 he set up his own research project to lend small amounts of his own money to the poor people, particularly the women. The project was successful, and in the same year he secured small loans from the government bank to proceed with the project, which continued to succeed and grow. In 1983 the project had expanded into a large business, and was renamed Grameen Bank. From 1983 to 1989 Grameen continued to grow and expand, until Dr. Yunus realized the need to diversify; several subsidiary enterprises, including GrameenPhone, were created within the Grameen organization. All of these enterprises were structured on the same social business model and operated on the same principle of micro-financing. The majority of these enterprises focused on women, because Dr. Yunus believes that women suffer more disproportionately from poverty than men, and women are more likely to use their earnings to help their families and communities. The Grameen model of micro-financing has proved successful in many countries, particularly developing nations. Dr. Yunus has won many awards and honors for his work, including the 2006 Nobel