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Case Study: Renfro Socks

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Case Study: Renfro Socks
What is Renfro Socks?

Renfro Socks is an online retailer and manufacturer of socks and hosiery, available in a wide range for different occasions and wearers. The company also carries products from other popular brands such as Hot Sox, Spalding, Fruit of the Loom, and Dr. Scholl’s at their retail and online stores. Founded in 1921 with just 25 employees, Renfro Hosiery Mills today employs more than 5,000 people with operations all over the world. Their ability to identify, market, and manufacture products and their dedication to the latest in emerging trends, fashions, and characteristics that consumers desire, has helped them reach the place where they are at now.

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