Preview

Case Study: Sbe

Better Essays
Open Document
Open Document
2830 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Sbe
Academic Year: 2012/2013

Semester: B

Business School

Department of Marketing and Enterprise

BA/BS/IBS/MK/JH

6BUS1064

SMALL BUSINESS AND ENTREPRENEURSHIP

CASE STUDY:

“FLIX” - previously distributed week commencing Monday 22nd April 2013.

FLIX independent cinema

FLIX: The researcher’s story

I had wanted to carry out my research interview for a long time and looked forward to finding out why my local cinema had survived and apparently been successful despite a huge number of changes in its social and economic environment. I have lived in my present village location for thirty years now, raising my family. Over this time I must have taken my son and daughter to this cinema many times, as I had been taken myself when a child. There we had seen a huge range of material over that period, from Disney products onwards. Even more recently, when my son and daughter had come back from university for the weekend, we had gone to see the latest James Bond film. I had been struck then by how well presented the cinema building still was but also by how young the audience members now were. The experience reminded me that I hadn’t been for a while. To tell the truth, most of the films on now don’t really appeal to me. They are heavily focused on the youth market, contain lots of noisy CGI special effects and of course they don’t feature much good plot, dialogue or character.

Located in Johnstown, the nearby university town, the picture house is able to draw on an immediate population of 17,000 plus a wider catchment area. However the town’s population was highly seasonal, fluctuating not just round university terms but was also dominated also by tourism and sport-related visitors during the summer. In relation to other arts venues there was also a small local authority theatre. This was only a receiving theatre – in other words it didn’t generate its own shows but took acts and companies that toured theatres nationwide.



References: Gibson, O. (2005). EasyCinema eyes West End debut. The Guardian. London. Staff (2003). EasyCinema 's debut flight lifts off in Milton Keynes. The Guardian. London. Wikipedia (2012). The Point, Milton Keynes. Wikipaedia. http://en.wikipedia.org/wiki/The_Point,_Milton_Keynes.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    References: Phillips, W. H. (2009). Film: An introduction (4th ed.). New York, NY: Bedford/ St. Martin’s.…

    • 545 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Hollows, Joanne, and Mark Jancovich, eds. Approaches to Popular Film. Manchester: Manchester University Press, 1995. Print.…

    • 1496 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Over a period of time, specific audiences construct expectations of different types of media, related to either what they have been told, or perhaps what the media have exposed them to in the past. Indeed, it could be argued that the success of a film to a large degree, rests on whether or not such expectations are met, surpassed, else the audience successfully surprised. Certainly, such expectations have to be addressed by the film, if it is to be considered satisfying for the audience, and in this way, elements within the film, such as character representations, the narrative and cinematography are all important components which allow this to be achieved. Additionally, the social and political context in which the film is being viewed must be considered, as it is against this background that their expectations will have been formed.…

    • 3110 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Fiction films are often stigmatised by historians, as they distort the truth, causing problems when trying to use them as a source. Their wildly varying content matter, inaccuracies, and bias make them hard to use. Film does not simply suggest a worldview; it states, and we experience, its existence as truth, which is the fundamental power and danger it poses to the observer. One cannot deny, however, film’s phenomenal impact in the twentieth century, drastically changing the way we see the world and how we absorb information. In this way, film is best considered as one stage in the ongoing history of communications. As a historical medium, therefore, fiction film can be very valuable, as despite fictitious content, it still has the potential…

    • 304 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The variety of films mentioned aims to provide an extensive inquiry into both modern and traditional films. To substantiate this inquiry, an article by Paste Magazine has been supplemented, containing some of the most well-known and endorsed films of the 21st century. The logic behind including an article of this nature is to examine mainstream/dominant culture as it communicates the disposition and context of…

    • 596 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Survey Sample Size

    • 1481 Words
    • 6 Pages

    Universal UK conducted this survey in order to decide which movies would sell the most if put on DVD’s. To describe the number of participants Macnab said, “The participants were people across Britain”, but no number is mentioned. (Macnab, 2013) Without the number of people surveyed, we cannot calculate if the participants were the correct amount. It was thought that the memory of the movies was considered as, “escapism”, but through the survey results, it was discovered that it was the reverse. As it showed the participants did not use the movies to escape life’s problems, but they were used to face them. (Macnab, 2013) It was as if the participants gained confidence during the viewing of the movie. Through doing the survey the company discovered the movies to use for DVD’s, and the ones that had an impact on changing people’s lives by giving them self-esteem and confidence . Confidence and raising self-esteem levels of the viewers helped some viewers improve their lives, which is why they remember the movie.…

    • 1481 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Hollywood Film Analysis

    • 1985 Words
    • 8 Pages

    This essay will take an in-depth look at the history of Hollywood during the late 60s and early 70s. This period of time is considered to have been a renaissance for American cinema, and was titled the ‘New Hollywood’ by cotemporary critics of the time. In order to understand the changes that Hollywood went through the late ‘60s, you first have to examine the preceding era of Hollywood filmmaking during the 30s and 40s. This was a period that is commonly referred to as Hollywood’s Golden Age; when the dream factories were in full swing and the audiences were in regular attendance. This period of time could be defined by a number of social, political or economic contexts, but it’s the filmmaking practices that were employed at the time which…

    • 1985 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The medium of film is enriching as it is able to transmit powerful themes and/or social issues to an audience, leaving them with a new understanding.…

    • 1039 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Lehman, Peter and William Luhr. Thinking About Movies: Watching, Questioning, Enjoying. Second Edition. MA: Blackwell Publishing, 2003.…

    • 1752 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Business Research Proposal

    • 2170 Words
    • 9 Pages

    How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today?…

    • 2170 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    As we know, globalization on movies and films’ changes in the past twenty years had an effect on people’s daily life, so it was the reason for choosing this topic. We worked out six questionnaires about the project after deciding on the topic. We had 3 yes/no questions, for instance, do you like watching movies, how many movies do you watch per month and traditional movies are more valuable than commercial movies. In addition, we had a multiple choice in our survey, it is “Which kind of films do you like”. Besides these, two open questions were chosen, one is “What aspects of movie do you think have changed?”, another is “Which ways do you often watch movies?”. Our group planned to ask 12 people to answer the questions when we were finishing the questionnaires, so each group’s member needed to ask 3 people about the questions. Only my roommates were asked, and all questions were answered by a pencil. These men who were asked to answer the questions because of convenience; I could take up too much of their time to explain the project, the topic and the detail of the questions, too.…

    • 665 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Film Analysis

    • 932 Words
    • 4 Pages

    The viewing of films is important in today’s society because audiences are able to see life events acted out in front of them. This provides the viewers with a greater understanding and knowledge of the historical events that occurred and delivers a clearer image of the message trying to be conveyed.…

    • 932 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    I would like to thank everyone who helped to see this dissertation to completion. In particular, I would like to thank Dr. Mohammad Masroor, my advisor for making this work possible and for his great help and patience with me. Also I would like to thank all the people who have responded to my survey. Also another thanks to my friends who has also given me help to search for the information needed in finishing this dissertation.…

    • 4215 Words
    • 17 Pages
    Satisfactory Essays
  • Good Essays

    Impact of Films on Youth

    • 5535 Words
    • 23 Pages

    I certify that the dissertation entitled “IMPACT OF FILMS ON YOUTH” is a record of independent research work carried out by Manoj V (103426) under my supervision and guidance. This has not been previously submitted for the award of diploma, degree, associate ship or other similar title.…

    • 5535 Words
    • 23 Pages
    Good Essays
  • Good Essays

    Silent Movies (Summary)

    • 659 Words
    • 3 Pages

    The films have gained a charm and other worldliness with age but, inevitably, they have also lost something. The impression they made when there was no rival to the moving picture was more profound, more intense; compared to the easily accessible pictures of today, it was the blow of a two-handed axe, against the blunt scraping of a tableknife.…

    • 659 Words
    • 3 Pages
    Good Essays