Case Study: Siam Cement Group of Thailand
Executive Summary
The company we’ve chosen as part of the term project required by the subject MKT Competitive Analysis and Strategies is Siam Cement Group Company Limited. We are taking a closer look inside the company and its industry to get a better understanding as well as provide recommendation for sustainable future.
Siam Cement Group or SCG is the biggest cement company in Thailand in terms of market share (40%) and revenue generated. It was established in 1913 and had since developed and changes as technology improve, while remaining true to its core philosophy. Outstanding customer relationship and continuous corporate social responsibility over the course of its foundation has undoubtedly earned an invaluable place in Thai people’s heart as the original domestic Thai cement company.
The cement industry is in maturing stage. The market growth rate is slow but continues to flow as time changes and the expansion of infrastructure towards the ever-changing future is ensuring to the company’s survivability. Extensive analysis of Micro and Macro environmental forces affecting the cement industry, as we can see from the flood that has been plaguing Thailand year after year, is needed to understand internal and external forces affecting the cement industry.
SCG has performed exceptionally well compare to other competitors such as Siam City Cement and TPI Polene, but, SCG still has weaknesses that need to be addressed. SCCC has become the fiercest competitor for SCG, being second in the industry. SCG is actively trying to hold its position as the market leader while expanding to earn more shares. Nevertheless, SCG’s financial strength and carefully managed strategic plans help them move onward to maintain a strong competitive position in the industry.
We commended several strategies that might improve SCG’s performance based on internal and external forces analysis. Lowering cost of production is essential for competitive advantage in cement industry since
The company we’ve chosen as part of the term project required by the subject MKT Competitive Analysis and Strategies is Siam Cement Group Company Limited. We are taking a closer look inside the company and its industry to get a better understanding as well as provide recommendation for sustainable future.
Siam Cement Group or SCG is the biggest cement company in Thailand in terms of market share (40%) and revenue generated. It was established in 1913 and had since developed and changes as technology improve, while remaining true to its core philosophy. Outstanding customer relationship and continuous corporate social responsibility over the course of its foundation has undoubtedly earned an invaluable place in Thai people’s heart as the original domestic Thai cement company.
The cement industry is in maturing stage. The market growth rate is slow but continues to flow as time changes and the expansion of infrastructure towards the ever-changing future is ensuring to the company’s survivability. Extensive analysis of Micro and Macro environmental forces affecting the cement industry, as we can see from the flood that has been plaguing Thailand year after year, is needed to understand internal and external forces affecting the cement industry.
SCG has performed exceptionally well compare to other competitors such as Siam City Cement and TPI Polene, but, SCG still has weaknesses that need to be addressed. SCCC has become the fiercest competitor for SCG, being second in the industry. SCG is actively trying to hold its position as the market leader while expanding to earn more shares. Nevertheless, SCG’s financial strength and carefully managed strategic plans help them move onward to maintain a strong competitive position in the industry.
We commended several strategies that might improve SCG’s performance based on internal and external forces analysis. Lowering cost of production is essential for competitive advantage in cement industry since