Case Study: Simply Vague

Simply Vague is a clothing company that is for the everyday women who is on the go. These styles of clothing are for the fashion forward women, I see in NYC. She is a classy, sophisticated and simply elegant workingwomen. She is always on the go, and with the pieces being very neutral oriented she can easily switch her options and create an outfit in seconds. Simply Vague’s designs are a modern take on classic style but with an emphasis on fit that creates statement pieces in every women’s closet. The effortless style shows a youthful and fun and flirty side to any women giving her a carefree personality. Starting out I want to sell our line in Bloomingdales and Nordstrom exclusively and see how well the line does as a test run. Eventually
Their line is simple, has earthy colors and neutrals with some glitter as well. The price points are the same ranging from $200-$400 dollars for the line. Simply Vague will be sold exclusively to Bloomingdales starting in mid February. Bloomingdales has a reward card that every dollar you spend you earn 3 points using your Bloomingdales store card. With this I want to use incentives like double the points for the first month of the lines launch date. Doing this I hope to increase sales and spread the brands name and image. I also want to have private sales for exclusive items to consumers who have more than 5,000 points each month as another marketing strategy. This will both increase Bloomingdales reputation and their sales promoting people to spend more and feel like they’re getting something in return exclusively. What sets Simply Vague apart from Paper Crown is our new maternity clothing line called Simply
I want to have half page ads in “Fit Pregnancy Magazine” and use Pandora ads announcing store locations and promotions which 50% of moms use. I also want to upload pictures on Pinterest with “how to wear” certain looks and different looks for day and night. With Facebook being the most usage of mothers by 78% I hope to have a Facebook page showing stores opening and the first 100 customers will get a free gift with any $50.00 purchase. Using these promotions I hope to increase sales and put our name out their once we start opening new stores and bring awareness to new possible consumers. Our mission statement for Simply M is “To encompass the everyday lifestyle of women who are expecting and make them feel sexy and full of life again. Simply M wants to make you feel that initial glow all the time in the clothes you wear feeling comfortable enjoying this amazing journey that lies ahead. Appreciating not only your body but taking care of it is what counts. Feeling fat may last for nine months but the joy of becoming a mother lasts forever.” I really want to show women how important this time in their lives are and help them embrace this amazing