Case Study Stretch R Wings

The implementation of Stretch ‘R Wings’ sales plan requires close alignment with the company’s corporate strategy. However, given the lack of detail in the sales plan, misalignment is inevitable, and that will have management implications. Management’s decision to establish the Marketing and Sales department nine months into the production cycle presents several issues. First, management will have to ensure that sales personnel receive proper product training, which could delay initial product sales. Second, and this is even a larger problem, is the fact that the market might fail to accept Stretch ‘R Wings’ products. The risk exists for research and development occurred without proper market analysis and the involvement of the Marketing