Raymond Term Paper
A PROJECT ON RAYMOND STRATEGIC MANAGEMENT
BY: Mr.MANOJ DIWAKARAN
M.COM (FIRST YEAR)
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TABLE OF CONTENTS Executive Summary 1. Definition of Strategic Management 2. Raymond Company history 3. Industry structure 4. Environment 5. Products 6. Price 7. Distribution Network 8. Promotion 9. SWOT analysis 10. Suggestions Appendix
Executive Summary The purpose and scope of the project is to study, analyze and understand the business and marketing practices of Raymond’s . In order to achieve this objective two stages were identified-Data collection stage and the Analysis stage. The first stage includes the data collected from various sources regarding the following: 1. The history of the company, its subsidiaries, the board of directors, Operation Units in India. 2. The closest competitors in the textile industry-Bombay Dyeing, S Kumar’s, Zodiac, Arvind Brand, Triggers. 3. Information about the 4 P’s of marketing-Product, Price, Place and Promotion The analysis stage includes understanding the implication and relevance of the data collected and drawing conclusions about the company’s business and marketing decisions. Indian textile industry can be divided into several segments: Cotton Textiles Silk textiles Woollen Textiles Readymade Garments Hand-crafted Textiles Jute and Coir
Raymond Ltd is well known for worsted suiting, tailored clothing, denim, shirting, Woollen outerwear. Known for its innovative marketing and distribution strength the company is one of the consistent performers in the Indian scene. The company has a track record of profitability, transparency in operations. Indian textile industry is one of the leading textile industries in the world which largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. India earns
about 27% of its total foreign exchange through textile exports. Further, the textile industry of India also contributes nearly 14% of the total
BY: Mr.MANOJ DIWAKARAN
M.COM (FIRST YEAR)
`
TABLE OF CONTENTS Executive Summary 1. Definition of Strategic Management 2. Raymond Company history 3. Industry structure 4. Environment 5. Products 6. Price 7. Distribution Network 8. Promotion 9. SWOT analysis 10. Suggestions Appendix
Executive Summary The purpose and scope of the project is to study, analyze and understand the business and marketing practices of Raymond’s . In order to achieve this objective two stages were identified-Data collection stage and the Analysis stage. The first stage includes the data collected from various sources regarding the following: 1. The history of the company, its subsidiaries, the board of directors, Operation Units in India. 2. The closest competitors in the textile industry-Bombay Dyeing, S Kumar’s, Zodiac, Arvind Brand, Triggers. 3. Information about the 4 P’s of marketing-Product, Price, Place and Promotion The analysis stage includes understanding the implication and relevance of the data collected and drawing conclusions about the company’s business and marketing decisions. Indian textile industry can be divided into several segments: Cotton Textiles Silk textiles Woollen Textiles Readymade Garments Hand-crafted Textiles Jute and Coir
Raymond Ltd is well known for worsted suiting, tailored clothing, denim, shirting, Woollen outerwear. Known for its innovative marketing and distribution strength the company is one of the consistent performers in the Indian scene. The company has a track record of profitability, transparency in operations. Indian textile industry is one of the leading textile industries in the world which largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. India earns
about 27% of its total foreign exchange through textile exports. Further, the textile industry of India also contributes nearly 14% of the total
References: 1. Simplified strategic planning: a No-Nonsense Guide for Busy People who want Results fast!- bradford