Case Study: Tata Motors
Tata Motors was founded in 1945, as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945, Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble, Peteraf, & Thompson, 2015). In 1994, Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble, Peteraf, & Thompson, 2015). In 2003, Tata Engineering changed its name to Tata Motors Limited. During this year the company produced its three millionth vehicle. In 2008, Tata purchased the iconic British brands Land Rover and Jaguar (Gamble, Peteraf, & Thompson, 2015). During the year of 2011, Tata celebrated its 50th year in international
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Some weaknesses consist of the Tata Nano and how it cannot go global with costly additions and redesign and losing presence in the luxury segment. Tata had many opportunities of having potential markets in many South Asian markets. Also, sustainability could have been an opportunity for Tata Motors. They could look into going green and developing eco-friendly automobiles. Many threats can harm a company’s reputation. In fact, some of Tata motors threats could have been losing the market share to competition, increased competition from foreign markets, and environmental regulations such as: gas taxes, and safety and pollution.
Conclusion
In conclusion, Tata Motor’s has their share of advantages and disadvantages as a company. After reading and studying the case study there are few suggestions that I would give their management team to help with sustaining or improving its competitive advantage. The main point I would make would be make use of the market structure in domestic as well as global context. In order to achieve this, Tata would have make sure they are up-to-date with the consumer trends and find out what is important to the
Some weaknesses consist of the Tata Nano and how it cannot go global with costly additions and redesign and losing presence in the luxury segment. Tata had many opportunities of having potential markets in many South Asian markets. Also, sustainability could have been an opportunity for Tata Motors. They could look into going green and developing eco-friendly automobiles. Many threats can harm a company’s reputation. In fact, some of Tata motors threats could have been losing the market share to competition, increased competition from foreign markets, and environmental regulations such as: gas taxes, and safety and pollution.
Conclusion
In conclusion, Tata Motor’s has their share of advantages and disadvantages as a company. After reading and studying the case study there are few suggestions that I would give their management team to help with sustaining or improving its competitive advantage. The main point I would make would be make use of the market structure in domestic as well as global context. In order to achieve this, Tata would have make sure they are up-to-date with the consumer trends and find out what is important to the