Media Analysis
Media Report Analysis
The New York Times: “Tata Motors finds success in Jaguar Land Rover”
By Vikas Bajaj. Published: August 30, 2012 anas@students.mq.edu.au BBA340 Media Analysis
The New York Times: “Tata Motors finds success in Jaguar Land Rover”
By Vikas Bajaj. Published: August 30, 2012
The article ‘Tata Motors finds success in Jaguar Land Rover’ by Vikas Bajaj seeks to explore the acquisition of English car brands Jaguar and Land Rover by Indian based auto company Tata Motors. The article discusses how the multinational enterprise has dealt with and reacted to the economic context and cultural differences related to the acquisition. To better comprehend how this acquisition has affected key stakeholders and the implications on top management, we must look to relevant cross-cultural management theories.
Tata Motors Limited is India's largest automobile company; with consolidated revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12 (tatamotors.com) . The firm bought the English automotive brands Jaguar and Land Rover back in 2008. The firm since then has implemented and executed key core strategies in order to gain maximum market share and hone in on opportunities associated with developing markets such as those in the countries China and India. Also to minimise risk of failure in stagnant markets that may possibly be at risk of economic decline in the near future such as England.
This article also examines how the acquisition coped with the global financial crisis that hit in 2009 just one year after the deal was made and how the firm in turn generated a large amount of sales in a range of markets from China to England.
Foreign acquisitions have created managerial issues in the past and these issues are predominantly motivated by cultural differences. An example of this would be EBay’s failure to succeed in the Japanese marketplace due to not thoroughly understanding and researching the typical Japanese consumer and therefore having
The New York Times: “Tata Motors finds success in Jaguar Land Rover”
By Vikas Bajaj. Published: August 30, 2012 anas@students.mq.edu.au BBA340 Media Analysis
The New York Times: “Tata Motors finds success in Jaguar Land Rover”
By Vikas Bajaj. Published: August 30, 2012
The article ‘Tata Motors finds success in Jaguar Land Rover’ by Vikas Bajaj seeks to explore the acquisition of English car brands Jaguar and Land Rover by Indian based auto company Tata Motors. The article discusses how the multinational enterprise has dealt with and reacted to the economic context and cultural differences related to the acquisition. To better comprehend how this acquisition has affected key stakeholders and the implications on top management, we must look to relevant cross-cultural management theories.
Tata Motors Limited is India's largest automobile company; with consolidated revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12 (tatamotors.com) . The firm bought the English automotive brands Jaguar and Land Rover back in 2008. The firm since then has implemented and executed key core strategies in order to gain maximum market share and hone in on opportunities associated with developing markets such as those in the countries China and India. Also to minimise risk of failure in stagnant markets that may possibly be at risk of economic decline in the near future such as England.
This article also examines how the acquisition coped with the global financial crisis that hit in 2009 just one year after the deal was made and how the firm in turn generated a large amount of sales in a range of markets from China to England.
Foreign acquisitions have created managerial issues in the past and these issues are predominantly motivated by cultural differences. An example of this would be EBay’s failure to succeed in the Japanese marketplace due to not thoroughly understanding and researching the typical Japanese consumer and therefore having