Tata Nano Innovation-Description
INTRODUCTION
This report will describe briefly about the company, Tata motors and their sustainable innovative result, the world’s cheapest car Nano. (Tata motors, 2013) Tata Motors being the largest Indian automobile manufacturer, had revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact, midsize car and utility vehicle segments. They are also among the world’s top manufacturers of buses and trucks. The company was established in 1945, they do business in all states of India. Over 75,00,000 Tata vehicles are on Indian roads, the first being, launched in 1954. Listed in the New York Stock Exchange (September 2004), the company emerged as an international player. They started establishing their name internationally through exports, in 1961. They have operations in many different countries through associate companies, acquisitions and subsidiaries. The most famous being, Jaguar Land Rover, acquired in 2008.
The SIR Nano was launched in January 2008. When we look at the history of innovation, we see that great innovators brought the goods enjoyed by the elite to the masses. The phrase stands true for Nano. Nano is the world’s cheapest car, targeted at the lower middle class of India but attracting people from all classes. The project took off under the vision of the company head, Ratan Tata, that, a family of four that can afford a two-wheeler, should be able to afford a car, which is much safer to use. In 2009, the first Nano rolled on the road to be part of history.
The report describes the innovation management of Tata Motors with respect to their SIR, The People’s car, Nano.
TATA MOTORS’ INNOVATION MANAGEMENT
PROCESS
SEARCH:
The search for ideas for developing Nano had the main driving factor, the fixed price of INR 100,000. It had to be engineered from the bottom up. This gave the company the opportunity to develop a less
This report will describe briefly about the company, Tata motors and their sustainable innovative result, the world’s cheapest car Nano. (Tata motors, 2013) Tata Motors being the largest Indian automobile manufacturer, had revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact, midsize car and utility vehicle segments. They are also among the world’s top manufacturers of buses and trucks. The company was established in 1945, they do business in all states of India. Over 75,00,000 Tata vehicles are on Indian roads, the first being, launched in 1954. Listed in the New York Stock Exchange (September 2004), the company emerged as an international player. They started establishing their name internationally through exports, in 1961. They have operations in many different countries through associate companies, acquisitions and subsidiaries. The most famous being, Jaguar Land Rover, acquired in 2008.
The SIR Nano was launched in January 2008. When we look at the history of innovation, we see that great innovators brought the goods enjoyed by the elite to the masses. The phrase stands true for Nano. Nano is the world’s cheapest car, targeted at the lower middle class of India but attracting people from all classes. The project took off under the vision of the company head, Ratan Tata, that, a family of four that can afford a two-wheeler, should be able to afford a car, which is much safer to use. In 2009, the first Nano rolled on the road to be part of history.
The report describes the innovation management of Tata Motors with respect to their SIR, The People’s car, Nano.
TATA MOTORS’ INNOVATION MANAGEMENT
PROCESS
SEARCH:
The search for ideas for developing Nano had the main driving factor, the fixed price of INR 100,000. It had to be engineered from the bottom up. This gave the company the opportunity to develop a less