Preview

Media Analysis

Satisfactory Essays
Open Document
Open Document
305 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Media Analysis
Media Analysis

I recently watched a McDonalds commercial on television. It involved kids from all over the world scared and worried because Dad was cooking dinner, then when all the kids got home, they were excited because instead of the dad cooking dinner, they got McDonalds instead. I found this commercial interesting because it shows how much we depend on fast food. In the commercial the dads were always in a hurry and didn’t have time for their families and didn’t have time to cook a nice meal, but don’t worry because McDonalds is here! Through this commercial we learn that McDonalds is a big influence on family dinners not just in America, but in every part of the world. Also we learned that if the dad is cooking he should just get McDonalds because that will make the kids happier. The benefits in this commercial are hard to come by. One of the only benefits I could see is that it shows McDonalds is a global brand and is one of the top fast-food places in the world. This commercial also shows that if you are short on time and want to enjoy a family dinner, you should take the easy route and get McDonalds. There are a couple problems I have with this commercial. This commercial portrays men as not being able to cook and not having enough time with their families. The kids in this commercial are terrified that dad is making dinner until they realize they are getting McDonalds, this makes dad seem weak and he that we can’t take care of his family without the help of fast food products. I don’t think the kids would be worried if mom was cooking dinner, so it makes the dad seem like the weaker

You May Also Find These Documents Helpful

  • Good Essays

    Due to its renowned simplicity, consistency, and familiarity, McDonald’s has become a universal staple in everyday life since 1955.…

    • 904 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mcdonalds V. Wendy's

    • 826 Words
    • 4 Pages

    McDonald's has recently had to dramatically change their marketing strategy due to social pressures. On Tuesday Nov 14, 2006 it, along with 9 other companies that make up about 2/3 of child-targeted food and drink marketing agreed to ‘self-regulate' their advertising in response to health trends among children. According to Mulvihill (2006) "Half their ads will focus on foods that qualify as healthy or on nutrition and exercise issues."…

    • 826 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Jack in the Box commercial begins with Jack, the Ronald McDonald of Jack in the Box, sailing across rough waters with thousands of burgers in tow. Jack suddenly vows to change the flavor palate of the United States with his “Declaration of Delicious.” After allowing a man to sample his burger, Jack’s regiment sprints past him to deliver burgers to more citizens. A bald eagle narrates the scene, which ends with the claim of fresher ingredients. Developed to promote the new burgers and their new taste, Jack in the Box’s commercial focuses on rhetorical strategies and persuasive techniques including juxtaposition, appeals, and allusions to persuade those watching the Super Bowl to try their new burgers.…

    • 538 Words
    • 3 Pages
    Good Essays
  • Good Essays

    We are also committed to making a difference in our communities with our new health and wellness directives.…

    • 1015 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Back in the early 1960’s,”McDonald’s did not have the same connotation as it does today. What we think of McDonald’s now as being associated with childhood obesity and “frankenfood”, instead was associated with a place where families enjoyed eating dinner or a fun night out. This ad depicts the restaurant as a social hotspot for fun get togethers that also can provide some comfort and excitement.…

    • 524 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Rhetorical Analysis

    • 480 Words
    • 2 Pages

    McDonald's is commonly known as a satisfying fast food restaurant that can be found all over the United States. It has great tasting food and a warm, fun environment for parents and children. McDonald's continuously tries to be portrayed as a healthy, happy, and family friendly setting to attract their intended audience but in reality, this food is extremely bad to eat. They provide commercials and advertisements that look very appealing to the human eye because the meals they sell are commonly eaten in the United States. Between the food and the environment, it is hard to pass up a trip to this restaurant. They are most famous for their burgers, fries, and milkshakes which are typical meals that young kids and their parents like to snack on without realizing how unhealthy they can be. Ronald McDonald, the restaurant's character, is an interesting man that looks like a clown, which is an attraction to a little kid that wants to eat there. McDonald's is a great example of how restaurants say and do whatever it takes to get more customers using pathos and ethos.…

    • 480 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods, but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants, college credits from their Hamburger University to chicken McNuggets and more!…

    • 1715 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    In areas more remote, it can also be the only option. Furthermore, the shops are very heavy on birthday parties and even use the Ronald McDonald clown and cartoons to gain more followers. The introduction of the happy meal was also partly to blame, as the children’s toys became a huge and important factor for the kids’ meal. McDonald’s are also using the theory, that if the children visit with their parents they will have good associations with the brand when they grow up. Therefore, without noticing they will continue to frequent the shops as…

    • 1315 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Although, the parents show their frustration and annoyance with the overcharges that presents from phones companies by overcharging bill charges. The commercial also shows the young parents are not a rich family since they were shopping and mentioned that they are going over their limits with the shopping for back to school supplies for the children. In conclusion, the commercial convey a message that, we are the best option for a middle class family with multiple children for a cheap price. We care about your family and we understand that overage charging is not in the best interest for most families with multiple children. With the same logic we can make a 30 second video just as the AT&T commercial and appeal a message to America that we can change the American culture and educate many Americans through the short or long video…

    • 438 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    We have recently been studying the McDonalds advertisement where they have stated that they are helping Aussie families and the future sports stars of tomorrow. They tell us that they are hand in hand with Australian families, but they only say that because they want more families to go to their local McDonalds store. But are they really helping the sports stars. Yes of course they are but they aren’t really helping out as much as they say. Yeah they do sponsor teams but really I am sure that they only do it for the advertisement on the jerseys.…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    According to Solomon, McDonalds has been so successful in its ad campaigns because of its desire to appeal to people of all ages. It didn’t use just one commercial ad for its campaign but multiple ads that reached out to each age group. The appeal to children and elderly alike made it a place for the whole family to want to go and eat at.…

    • 397 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Mcdonalds Animal Rights

    • 4876 Words
    • 20 Pages

    Despite that, parents are concern with McDonald’s’ marketing strategy as their little ones are heavily involved in it. That is because McDonald’s marketing strategy is to attract children to eat in their restaurant. There are many ways in how McDonald’s does it.One of them is through the inclusion of the happy meal which is a miniature versions of their normal meals just for children. But what really attracts children is the free toys that is accompanied with the meal. Varying from Strawberry Shortcake toys all the way to Hotwheels, McDonald’s have been employing this tactic of giving away free toys just so that children would choose to eat at McDonalds’. A concerned parent has also taken McDonald’s to court over McDonald’s strategy of giving away free toys. Mrs Monet Parham is suing McDonald’s of “getting into her child’s mind without her permission”. She felt that her daughter, Maya Parham, is going to McDonald’s and buy the happy meal just for the sake of getting the free…

    • 4876 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Supersize me

    • 850 Words
    • 2 Pages

    I think that this documentary goes even farther beyond just nutritional value of McDonalds products. I think that it sheds light to the public on what not only McDonalds is about but corporate America in general. It’s essential for them to keep things that go on behind the scenes hidden from the public because if the public were to find out, most corporations would take a huge downfall and have to handle an ocean full of lawsuits. Fast food becomes a part of society in the way its easily accessible and so frequent in everything we do. Their names become part of our language, their symbols become part of our sightseeing, their slogans become our new top-forty songs, and their food becomes our new staple food. They are so synonymous with everyday life now that it’s no surprise to see 5 Burger Kings in one town, but only one hospital and 2 schools. Family and friends see the restaurants as nothing out of the ordinary, and they see it as acceptable to celebrate birthdays in a place where human consumption reigns supreme.…

    • 850 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    When McDonalds first launched, the two McDonald brothers had to decide how to market their product. The environment and culture of the United States during the 50’s were becoming more and more fast-paced. People wanted quality food for a good price and in a timely manner. The McDonald brothers then came to the idea of using the new technology of assembly lines in order to make quick hamburgers (Wikipedia, 2008).Soon, word of mouth spread the popularity of cheaper hamburgers and faster service compared to traditional diners. During the beginning of the McDonalds legacy, the United States was booming with new technology and a faster-paced lifestyle, and McDonalds learned how to incorporate this with their marketing.…

    • 1159 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    mcdo launches

    • 852 Words
    • 4 Pages

    "Much of the success of McDonald's advertising we attribute to our clients. They support creativity. They have the courage to try new things," concluded Panes.…

    • 852 Words
    • 4 Pages
    Good Essays