Case Study: The Kalamazoo Growlers

The Kalamazoo Growlers are a collegiate baseball organization that is apart of the Northwood’s League. They were founded only four years ago in 2013 then the first game played was in May, 2014. Their home field is Homer Stryker Field.
Mission
The Growlers main mission is fun for everyone. All staff is to go by the B.U.N.T. system, each letter means something different. “B” means best, we all try our best no matter how hard or easy a task is. “U” is for unique, we make things fun by being unique and trying new things. The “N” is for neat, staff is to complete tasks in a orderly and clean way. Lastly, the “T” means teamwork, all staff from interns to general managers we all work together. By using the B.U.N.T system we create fun for our fans,
this is how the organization is so popular in the Kalamazoo area and why people return.
Clients/Customers
A lot of our customers are sports fans or more specifically baseball fans. Our customers are also families, we went families to come to the ballpark and have a night of fun together making memories. We also have many businesses who come to the games as well. There are seats called the Home Plate Club which are directly behind home plate. Here business will usually buy the seats to bring their clients where they are served a full meal, not concession food.
Products/Services
The Kalamazoo Growlers have many different types of tickets available.
They sell a 5-pack which is 5 of the best games throughout the season with five innings of unlimited food for $65.00 - $75.00 depending on what type of seat is picked=. The five best games would be firework nights or guest appearances, usually a weekend game. With the 5-pack people will also receive a team jersey, hat, bobblehead, baseball cards and a team photo. There are also individual game tickets. Depending on how much the ticket is it comes with unlimited food for a certain amount time. With the purchase of the cheapest ticket available the first four innings of the game you are aloud unlimited food under the grandstand. The home plate club tickets are $3,250 for half of a season and $6,250 for a whole season for a table of three. These seats include premium menu (three course meal) and drinks with a wait staff. The suite seats are available in three different prices but all tickets come with seven innings of unlimited food and three tickets that can be used on beer, dessert, or the kids zone where there are games and inflatables. Single game tickets are also available, $8.00 for bleacher seats on the 1st and 3rd base side and $11.00 box seats also on the 1st and 3rd base side. The Miller Lite Party Zone is $28.00 with beer or $23.00 without
beer.
Job Description My position in this organization is the assistant merchandise assistant intern.
This means I will be working in the new merchandise tent selling apparel during the games, taking inventory before and after the games, and I will also be learning the ordering process and how organize the clothes to get the most sales. But that isn’t all I do. I also help out with the marketing and promotions internship. Working in merchandise I will also have better public relation skills. So I will also help with the on field promotions, encourage companies to sponsor the Growlers, make phone calls to future clients and ticket winners, and go to different business to talk about the Growlers and deliver tickets to
them.