Case Study: The Venable Museum Of Art

The Venable Museum of Art could serve as a teaching/instructional institution for those who involve art in their professional careers including graduate art students and art history professors, where they may study in workshop/laboratory settings. In this case, professors and art history students can be targeted as customers of the museum and they can use the museum to supplement their professional careers.

The museum can provide educational and cultural value to undergraduates both pursuing art degrees and those that are not pursing art degrees, providing education to all types of college students. Customers in this category can include engineering, architecture, liberal arts students, and even more.

The museum should also be open to the