Case Study (Trivia Game)
1. What is the opportunity in the Trivia game business?
-The opportunity is defined not only by the timing but the target position in the market and the leveraging of not only credibility from TV guide but the chance to access all the material and resources that go into TV. I know Mr. Kawasaki said partnerships are BS, but the partnership from Mr. Reiss’s perspective was absolutely essential. The research that was available based on the previous success of the Trivia game in the Canadian market and how in the past that correlated to some multiplier of success in the American economy. The TV guide game will not be the first Trivia game in the US market. The position of t
2. Why is it an opportunity for Bob Reiss?
I think opportunity is when timing, positioning, and talent align. Mr. Reiss had all three. If this particular opportunity would have happen 10 years before he would have been busy running his company and the timing would have been off. Had he not succeeded before he would not have been in position. His experience carried him a long way. Finally, he obviously had the talent from not only his educational background, but over the course of his career where it was continuously confirmed through successful endeavors.
3. Why did others contribute to Reiss’s success?
Bob Reiss had an alignment of experience, credibility, and knowledge. His foundation of experience commanded a level of attention to what he was talking about. Both letters he wrote to TV guide qualified him and his presumptions on the market. At least to the point that required an in person interview that respected his timeline. It didn’t hurt that he went to Harvard business school.
4. Why is the whole deal economically possible?
Bob Reiss did an excellent job of keeping the operation lean. He personally led management efforts which I think was essential. Mr. Reiss did such an exceptional job selling himself. With no prototype or architectural representation, TV guide bought in to him more so
-The opportunity is defined not only by the timing but the target position in the market and the leveraging of not only credibility from TV guide but the chance to access all the material and resources that go into TV. I know Mr. Kawasaki said partnerships are BS, but the partnership from Mr. Reiss’s perspective was absolutely essential. The research that was available based on the previous success of the Trivia game in the Canadian market and how in the past that correlated to some multiplier of success in the American economy. The TV guide game will not be the first Trivia game in the US market. The position of t
2. Why is it an opportunity for Bob Reiss?
I think opportunity is when timing, positioning, and talent align. Mr. Reiss had all three. If this particular opportunity would have happen 10 years before he would have been busy running his company and the timing would have been off. Had he not succeeded before he would not have been in position. His experience carried him a long way. Finally, he obviously had the talent from not only his educational background, but over the course of his career where it was continuously confirmed through successful endeavors.
3. Why did others contribute to Reiss’s success?
Bob Reiss had an alignment of experience, credibility, and knowledge. His foundation of experience commanded a level of attention to what he was talking about. Both letters he wrote to TV guide qualified him and his presumptions on the market. At least to the point that required an in person interview that respected his timeline. It didn’t hurt that he went to Harvard business school.
4. Why is the whole deal economically possible?
Bob Reiss did an excellent job of keeping the operation lean. He personally led management efforts which I think was essential. Mr. Reiss did such an exceptional job selling himself. With no prototype or architectural representation, TV guide bought in to him more so