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Case Study: Uber, What Is It?

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Case Study: Uber, What Is It?
Uber, what is it? VTC reinvented that competition taxis

r is a mobile application that puts users in direct relationship with passenger cars with driver. The keystone of this taxi service on demand? The geolocation of our smartphone.

Nemesis of traditional taxis, Uber bother because the California company does not follow the traditional administrative and trade rules.

Uber, a born service of digital culture

The company Uber - formerly UberCab - was born in the heart of Silicon Valley, in San Francisco. The idea behind this application? Provide users of passenger cars with driver - VTC is the accepted term - at affordable prices. For simplicity, the reservation is done directly from the smartphone using geolocation.

Like many online services,
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When you arrive at your destination, Uber fee directly fare on your card. You should at no time be paid in cash, leave a tip or haggle the price. The trip is all the more pleasing since the lack of money relationship generates greater trust between the vehicle driver and you.

How to register?

Inscription à Uber The process of creating an Uber account is particularly simple. Simply provide the following information: a valid email address, phone number, credit card or PayPal account number and finally a password.

Registration can be done from apps or through the Site Uber.com.

There are 2 ways to use Uber to call a private driver: via mobile applications iPhone and Android or via e Uber mobile site, accessible from any smartphone or tablet with a web
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The service raises a number of critical and this for various reasons.

The first: Uber exert unfair competition with traditional taxis. For driving, the VTC Uber does not require the same licenses as taxis. Problem: some taxis consider this difference illegally regulation and for good reason. These famous certificates can sometimes reach astronomical sums, hundreds of thousands of euros in some cities.

Second source of concern: the reduced driver training. Often singled out, the delivered training is insufficient and could be the cause of recent accidents involving Uber vehicles.

Finally, the third directly involves UberPOP, one of the new services Uber. Indeed, it is a direct competitor of traditional carpool sites like BlaBlaCar (web, Android and iPhone) with one difference: in many countries, carpooling is permitted only if it is done for a purpose not -lucratif. But the affiliated drivers UberPOP to do to round the ends of month. In some cities, such as Brussels, justice has already ruled.

In all these criticisms are additional controversies which, at times, can derail very well oiled Uber communication.

The most blatant example? Two gay users were insulted by a driver under agreement in Paris. The news was quick to go around social

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