Firm Analysis
Roy L. Simerly
Department of Management
3106 Bate
East Carolina University
Greenville, NC 27858-4353
(252) 328-6632 (Work)
(252) 328-4094 (Fax) simerlyr@mail.ecu.edu Strategic Management Case Analysis
Firm Analysis
Abstract This is the second part of a two part series dealing with the complexities of case analysis in Strategic Management courses. One of the primary function of Strategic Management is to serve as a cap-stone course integrating the material students have accumulated throughout their course of study within a business school. There is a need for instruments that will provide the necessary integration and opportunity for application of acquired knowledge. There is also the reality that students do not remember all that they should from previous courses. Equally important is the necessity to impart the basics of Strategic Management as a discipline in its own right. It is the theoretical foundation of Strategic Management that provides the rational for the integration. The purpose of this article is to provide an outline for analysis of a firm. I use this method at both the undergraduate and graduate levels. The only difference is that graduate students are expected to show more sophistication in their presentations.
Strategic Management Case Analysis
Firm Analysis
This is the second of a two part series dealing with one approach to case analysis in Strategic Management classes. This paper takes the view that Strategic Management is a cap-stone course intended to integrate the material students have accumulated throughout their course of study within a business school. Strategic Management is, in fact, the only course that has as its stated purpose the integration and application of key management concepts. Normally, students are expected to have a working knowledge of the primary business management disciplines of accounting, economics,