BBA Program Spring 2013
MGT 401: Business Strategy
(***Students are encouraged to bring a copy of this course outline in the first class***)
Instructor: SHAWKAT KAMAL
E-mail: shawkat@bracu.ac.bd
FB Group: Business Strategy – BBS
Office Hours: Sunday (14:00 - 16:00)
Important
The course outline is provided so that the students have a road map ahead of them regarding what the course would offer and what is expected of them. This outline will be discussed in detail in the first class. However, after that, it is the responsibility of the students to make sure that they are aware of what is expected of them. It is strongly recommended that students read the course outline very carefully and refer to it first if and when any confusion arises. In most cases, the course outline will suffice in solving such issues. The faculty member should only be communicated when the outline fails to provide a clear solution to your problems.
COURSE OBJECTIVE
The course aims at equipping the students with the necessary techniques so that they are able to plan, implement and evaluate firm level strategies in their workplace in future. The course will also give the students some flavor of the basic theoretical aspect of strategic management. The focus will be on developing the capability in the students to analyze management problems and present solutions in an independent manner.
EXPECTATION
Since this is the capstone course in the BBA program, it is expected that the students will be able to demonstrate their abilities in understanding various functions of a business organization at a satisfactory level. As the students will be entering the business world soon after completing this course, students should be able to demonstrate proper communication skill both in their writing and during the various presentations that will take place over the semester. It is strongly recommended that students actively participate in class discussions. Adherence to norms and