Cases IM F R Klausur
Scheed: CASE Walter Meier
(Monika) Im Überblick: 2 Beschaffungsstandorte, 5 Länder mit eigenen
Verkaufsorganisationen, 17 Länder mit Vertriebspartnern
MOTIVES AND ISSUES FOR A GLOBAL BUSINESS:
Motives:
● Growth potential as existing market is saturated:
Lifecycle Metal and woodworking: Decline stage in the US but growth stage in emerging Markets (S.4)
Also emerging markets continued to industrialize( → need for machine tools)
And growth in Brazil is basically guaranteed till 2016 (World Cup & Olympics)
● Extending already existing market presence:
WMMA continously expanded into its new markets (Switzerland, France(EU) and
Russia)
→ “...acquistion of France and Switzerland brand extended channel coverage respectively” (CASE S. 3)
● Leverageing economies of scale and scope: product components can be used in several other manufactured products or installed as part of the construction/installation trade(Gewerbe)
● Followthecompetitor/customer:
Brazil as an emerging market is continously industrializing! → more need for machinery → potential new customers!(CASE S.3)
As an emerging market and part of the BRIC Countries Brazil attracts more and more competitors for WMMA and it s JET brand.(CASE S.4)
Issues:
● More complex infosourcing: → “International Industry Data” is hard to come by”
(CASE S.3)
Culture:
International Data was hard to come up with!(CASE S.3)
Also Brazil is very different to other latin american countries! (history, language, culture, climate) (CASE S.6)
Also different to countries they already have presence in as it is different to Mexico!
(CASE S.67)
Customer Needs:
Product adaptation requirements (e.g. Handle Configuration)(CASE S.7)
Market structure:
Lowcostandqualityproducts from competitor over highquality products (CASE S.5)
Competitors sell to end user for LESS THAN JET to distributors in same country (CASE S.5)
None of competitors in emerging markets were same as in US market(CASE
(Monika) Im Überblick: 2 Beschaffungsstandorte, 5 Länder mit eigenen
Verkaufsorganisationen, 17 Länder mit Vertriebspartnern
MOTIVES AND ISSUES FOR A GLOBAL BUSINESS:
Motives:
● Growth potential as existing market is saturated:
Lifecycle Metal and woodworking: Decline stage in the US but growth stage in emerging Markets (S.4)
Also emerging markets continued to industrialize( → need for machine tools)
And growth in Brazil is basically guaranteed till 2016 (World Cup & Olympics)
● Extending already existing market presence:
WMMA continously expanded into its new markets (Switzerland, France(EU) and
Russia)
→ “...acquistion of France and Switzerland brand extended channel coverage respectively” (CASE S. 3)
● Leverageing economies of scale and scope: product components can be used in several other manufactured products or installed as part of the construction/installation trade(Gewerbe)
● Followthecompetitor/customer:
Brazil as an emerging market is continously industrializing! → more need for machinery → potential new customers!(CASE S.3)
As an emerging market and part of the BRIC Countries Brazil attracts more and more competitors for WMMA and it s JET brand.(CASE S.4)
Issues:
● More complex infosourcing: → “International Industry Data” is hard to come by”
(CASE S.3)
Culture:
International Data was hard to come up with!(CASE S.3)
Also Brazil is very different to other latin american countries! (history, language, culture, climate) (CASE S.6)
Also different to countries they already have presence in as it is different to Mexico!
(CASE S.67)
Customer Needs:
Product adaptation requirements (e.g. Handle Configuration)(CASE S.7)
Market structure:
Lowcostandqualityproducts from competitor over highquality products (CASE S.5)
Competitors sell to end user for LESS THAN JET to distributors in same country (CASE S.5)
None of competitors in emerging markets were same as in US market(CASE