cast study 3
Case Study 3
Overview:
The case scenario is about Mentor Graphics Corporation who had a vision on his company for over 10 years. They spent several months interviewing customers and designing a computer workstation where the new vision was in the works. Later on, while Mentor Graphics was trying to think of a new vision, their competitor, Daisy Systems were doing the same thing and became the company to come out on top with there new vision causing Mentor Graphics to come up with something that would top the other company, later they had a new vision called, “Beat Daisy.” It did so well that later on it started to decline with not having enough product quality and company coordination. Six Boxes was created to represent the different business sides of the market but then one of the businesses was not doing there job and they ended up shutting it down leaving them with only five boxes. Towards the end the company finally generated a new software and started going back to how the company first started.
Discussion Questions:
1. I would describe the way the vision was used at Mentor Graphics is that it was not very useful because they could not keep the company standing, one after another there was always an issue that caused them to either lose a part of it or decline in different departments. They should have stuck to what they know and that is make things that people will buy instead of creating other things to compete with the competitors.
2. It strengthens the company because after all the downfalls that they have gone through, they are still here as a company still trying to succeed. That says a lot about a company who has gone through different visions. I’m sure there were incidents where there vision weaken them as a company but that didn’t stop them about making better visions to help them as well as the business. But they soon later realized that going back to how they first started was the way to go and I agree with them. They should want to build
Overview:
The case scenario is about Mentor Graphics Corporation who had a vision on his company for over 10 years. They spent several months interviewing customers and designing a computer workstation where the new vision was in the works. Later on, while Mentor Graphics was trying to think of a new vision, their competitor, Daisy Systems were doing the same thing and became the company to come out on top with there new vision causing Mentor Graphics to come up with something that would top the other company, later they had a new vision called, “Beat Daisy.” It did so well that later on it started to decline with not having enough product quality and company coordination. Six Boxes was created to represent the different business sides of the market but then one of the businesses was not doing there job and they ended up shutting it down leaving them with only five boxes. Towards the end the company finally generated a new software and started going back to how the company first started.
Discussion Questions:
1. I would describe the way the vision was used at Mentor Graphics is that it was not very useful because they could not keep the company standing, one after another there was always an issue that caused them to either lose a part of it or decline in different departments. They should have stuck to what they know and that is make things that people will buy instead of creating other things to compete with the competitors.
2. It strengthens the company because after all the downfalls that they have gone through, they are still here as a company still trying to succeed. That says a lot about a company who has gone through different visions. I’m sure there were incidents where there vision weaken them as a company but that didn’t stop them about making better visions to help them as well as the business. But they soon later realized that going back to how they first started was the way to go and I agree with them. They should want to build