CCT210H5 Essay Assignment
CCT210H5 Essay Assignment
Post-It Notes Commercial
Among all the commercials, emotional atmosphere best evokes reactions among viewers. In fact, the Post-It advertisement this article focuses on illustrates the idea of love. In the video, the heart-shape constructed by Post-It papers on the wall depicts the semiotic concept of love. By constructing the activity to attract passersby to share their definition of love, the action of sharing their stories will harmonize audiences with similar stories. Thorpe indicated that myths in advertising create an easy way for an advertiser to incorporate symbols to advance a thirty or sixty-second story-line (Thorpe, 1989). This Post-It commercial appears to create audience responses with the use of emotional effects, but in fact, it only serves to adopt the myth of capitalism. One research has shown that “since the eighties, the use of emotional advertising has substantially increased, accompanied by an increased research interest in the role emotions play in attitude formation”(Geuens et al., 2010). The Post-It commercial is no different than those emotional advertisements. It uses the social code that assumes people regarding love as simple as a breakfast ready on the dinning table or warmth given by others. Furthermore, Pham also indicates that feelings in advertisements are effective only if these feelings are representative and relevant for the evaluation of the product (Pham, 1998). Looking at the Post-It commercial, it utilizes the voices from people and their perspectives of simple love to represent the lifestyle brand to be as simple as the little great details in life. According to researcher, Lo, advertisers use myth-based story-lines because most people are already familiar with them; they attract and hold a viewer's attention (Lo 1983, p.7). In this particular commercial, certain people were interviewed and have shared their own stories that effortlessly create an association between the
Post-It Notes Commercial
Among all the commercials, emotional atmosphere best evokes reactions among viewers. In fact, the Post-It advertisement this article focuses on illustrates the idea of love. In the video, the heart-shape constructed by Post-It papers on the wall depicts the semiotic concept of love. By constructing the activity to attract passersby to share their definition of love, the action of sharing their stories will harmonize audiences with similar stories. Thorpe indicated that myths in advertising create an easy way for an advertiser to incorporate symbols to advance a thirty or sixty-second story-line (Thorpe, 1989). This Post-It commercial appears to create audience responses with the use of emotional effects, but in fact, it only serves to adopt the myth of capitalism. One research has shown that “since the eighties, the use of emotional advertising has substantially increased, accompanied by an increased research interest in the role emotions play in attitude formation”(Geuens et al., 2010). The Post-It commercial is no different than those emotional advertisements. It uses the social code that assumes people regarding love as simple as a breakfast ready on the dinning table or warmth given by others. Furthermore, Pham also indicates that feelings in advertisements are effective only if these feelings are representative and relevant for the evaluation of the product (Pham, 1998). Looking at the Post-It commercial, it utilizes the voices from people and their perspectives of simple love to represent the lifestyle brand to be as simple as the little great details in life. According to researcher, Lo, advertisers use myth-based story-lines because most people are already familiar with them; they attract and hold a viewer's attention (Lo 1983, p.7). In this particular commercial, certain people were interviewed and have shared their own stories that effortlessly create an association between the