Cert IV Business Marketin Identify Marketing Opportunities
1. Select an organisation of your choice and identify who are the key suppliers and marketing intermediaries?
I choose the organisation of Coles supermarket because everybody know it well.
For Coles I think key supplier is many different places. Some of these can be from company which make the product Coles is sell to their customers. Sometimes the milk and bread and meat and fish come everyday fresh in morning. Can be from farm (for example eggs) or company (for example ice cream)
Anybody who is supply stock to Coles is key supplier. If not many company sell this product then they more important.
Marketing intermediaries for Coles is the company that help them advertising on TV and everywhere. Because many people will hear about them from internet and radio to. If someone choice Coles more than Woolworths or Aldi it can be because they listen to ad somewhere. Coles can do themselves or pay another company to do for them.
2. Identify the customer markets that your organisation is involved in
Coles have many customers in consumer market because the products used for home. Familys and people who need shopping will be the market for them, consumer level.
Also reseller market is sometimes using Coles to buy stock and sell because they have higher price. For example small shop in country town.
3. Review the internal forces of your chosen organisation.
Situational factors:
Location/position: Coles have many location in Australia and many people shopping there because convenience.
Transport: They can delivery for customer if they pay money and cannot go to shopping to buy.
Communications: Coles have many level of manager and they can talk each other about how to modify anything make sure business is make good. If any problem they can change something and improve.
Technology: Use internet for order from customer and supplier.
Business equipment: Everything in shop need service so they can use for long time.
Industrial relations climate: staff can join
I choose the organisation of Coles supermarket because everybody know it well.
For Coles I think key supplier is many different places. Some of these can be from company which make the product Coles is sell to their customers. Sometimes the milk and bread and meat and fish come everyday fresh in morning. Can be from farm (for example eggs) or company (for example ice cream)
Anybody who is supply stock to Coles is key supplier. If not many company sell this product then they more important.
Marketing intermediaries for Coles is the company that help them advertising on TV and everywhere. Because many people will hear about them from internet and radio to. If someone choice Coles more than Woolworths or Aldi it can be because they listen to ad somewhere. Coles can do themselves or pay another company to do for them.
2. Identify the customer markets that your organisation is involved in
Coles have many customers in consumer market because the products used for home. Familys and people who need shopping will be the market for them, consumer level.
Also reseller market is sometimes using Coles to buy stock and sell because they have higher price. For example small shop in country town.
3. Review the internal forces of your chosen organisation.
Situational factors:
Location/position: Coles have many location in Australia and many people shopping there because convenience.
Transport: They can delivery for customer if they pay money and cannot go to shopping to buy.
Communications: Coles have many level of manager and they can talk each other about how to modify anything make sure business is make good. If any problem they can change something and improve.
Technology: Use internet for order from customer and supplier.
Business equipment: Everything in shop need service so they can use for long time.
Industrial relations climate: staff can join