Identify and Evaluate Marketing Opportunities
| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | |
1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research?
Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information.
The company wants to create customer answers to explicit thoughts as fragment of their market research, so Dell posts an online questionnaire. The company has a technical help and many forums as chat which structures customer analyses also offer opportunities for market research
3 What is Dell’s unique selling point?
Dell’s USP is the ability for consumers to select and customise their computer. Customers can purchase custom-built products and services. A pre-built machine may contain features the customers will not use or not include features important for a specific customer need. Customers whether online, via phone or in a retail outlet can select the features they require.
4 What are the strategies Dell uses to generate revenue?
Dell generates more than $50m revenue per day in sales through its worldwide websites. Core to Dell’s e-business success is a series of customised websites provided to its various customers. Dell.com provides a high level of service to its customers and suppliers. Ordering and production is speeded up, greater accuracy follows direct ordering by customers, and current technologies are delivered to consumers.
5 What does return on investment mean in relation to Dell’s marketing campaign and how is it measured?
Return on investment is a performance measure used to evaluate the efficiency of an investment. To calculate, the benefit (return) of an investment is divided by the cost of the investment and the result is expressed as a percentage or ratio.
In case of Dell’s marketing campaign, they calculate
1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research?
Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information.
The company wants to create customer answers to explicit thoughts as fragment of their market research, so Dell posts an online questionnaire. The company has a technical help and many forums as chat which structures customer analyses also offer opportunities for market research
3 What is Dell’s unique selling point?
Dell’s USP is the ability for consumers to select and customise their computer. Customers can purchase custom-built products and services. A pre-built machine may contain features the customers will not use or not include features important for a specific customer need. Customers whether online, via phone or in a retail outlet can select the features they require.
4 What are the strategies Dell uses to generate revenue?
Dell generates more than $50m revenue per day in sales through its worldwide websites. Core to Dell’s e-business success is a series of customised websites provided to its various customers. Dell.com provides a high level of service to its customers and suppliers. Ordering and production is speeded up, greater accuracy follows direct ordering by customers, and current technologies are delivered to consumers.
5 What does return on investment mean in relation to Dell’s marketing campaign and how is it measured?
Return on investment is a performance measure used to evaluate the efficiency of an investment. To calculate, the benefit (return) of an investment is divided by the cost of the investment and the result is expressed as a percentage or ratio.
In case of Dell’s marketing campaign, they calculate