Challenges and opportunities in agricultural marketing
Challenges and opportunities in agricultural marketing
Introduction:
Although rising incomes are contributing to expanding and diversifying food demand, investment in Indian agriculture has remained low relative to other sectors and grown slowly since the early 1990s. Lagging private investment in agriculture and agribusiness has corresponded with poor infrastructure and weak institutional support for agricultural markets. Even though India has one of the world’s largest agricultural economies, Indian agribusiness is characterized by a multitude of small-scale, non-integrated processing and marketing firms that use mostly outdated technology and are uncompetitive in global markets.
Most state governments and UT administrations have enacted legislations to provide for the regulation of agricultural produce markets. While by the end of 1950, there were 286 regulated markets in the country, there are around 8000 regulated market till date. In addition, India has 21780 rural periodical markets; the advent of regulated markets has helped in mitigating the market handicaps of producers/sellers at the wholesale assembling level.
Agricultural marketing includes such processes as assembling the raw commodities, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing.
"Marketing" is defined as the aggregate of functions involved in transferring title and in moving goods from producer to consumer. Agricultural marketing2 includes such processes as assembling the raw commodities, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing.
Abstract:
The agricultural produce sector has been one of the most important components of the Indian economy. The increasing trend of agricultural production has brought, in its wake, new challenges
Introduction:
Although rising incomes are contributing to expanding and diversifying food demand, investment in Indian agriculture has remained low relative to other sectors and grown slowly since the early 1990s. Lagging private investment in agriculture and agribusiness has corresponded with poor infrastructure and weak institutional support for agricultural markets. Even though India has one of the world’s largest agricultural economies, Indian agribusiness is characterized by a multitude of small-scale, non-integrated processing and marketing firms that use mostly outdated technology and are uncompetitive in global markets.
Most state governments and UT administrations have enacted legislations to provide for the regulation of agricultural produce markets. While by the end of 1950, there were 286 regulated markets in the country, there are around 8000 regulated market till date. In addition, India has 21780 rural periodical markets; the advent of regulated markets has helped in mitigating the market handicaps of producers/sellers at the wholesale assembling level.
Agricultural marketing includes such processes as assembling the raw commodities, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing.
"Marketing" is defined as the aggregate of functions involved in transferring title and in moving goods from producer to consumer. Agricultural marketing2 includes such processes as assembling the raw commodities, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing.
Abstract:
The agricultural produce sector has been one of the most important components of the Indian economy. The increasing trend of agricultural production has brought, in its wake, new challenges