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Agriculture and Agricultural Marketing Information

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Agriculture and Agricultural Marketing Information
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Members: Quency Pearl Bernales Paolo Javier Josie Antona Patricia Nicole Tio Lhea Ubay Average Score:
Section: 2
Activity Case: Agricultural Marketing Information Systems in Africa

DISCUSSIONS:
1. Briefly discuss an agricultural marketing information system using figure 4.1 as a guide.

Agricultural marketing information system in the information system used in gathering, analyzing and disseminating information about prices and other information relevant to farmers, animal rearers, traders, processors and others involved in handling agricultural products. Market information systems play an important role in agro-industrialization and food supply chains.

2. How might the South African system be seen as an effort at increasing market accessibility and competitive advantage?

The new system was designed to enable producers to best satisfy consumer demands, assist them in making deals with international brokers and distributors, and at the same time make a profit. In doing so, they had exposed agriculture to the vagaries and demands of the global system of trade. The policy had been designed to make it easier for producers to export a range of products, offer greater market access and at the same time encourage farmers to expand their operations. The marketing information system was an effort to increase market accessibility and gain competitive advantages at the international markets.

3. Assess the suitability of the Esoko system for Africa.

Studies carried out to assess the impact of Esoko services revealed real improvements in farmer incomes due to services such as Esoko price alerts. This investment not only offers high social impact for small holder farmers, but in the longer-term, the platform has the potential to impact the information dissemination and overall efficiency of agricultural value chains in Sub-Saharan Africa. For instance, it help solve information asymmetry or

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