Plan Market Research
TASK 1 Market Research Proposal
USE A COPY OF THIS FRONTPIECE WHENEVER YOU SUBMIT AN ASSESSMENT FOR THIS UNIT STUDENT USE:STUDENT NAME: ………………………………………….…………………………………………………………………DUE DATE: ……………………………………………………………………………………….…………………………….SUBMISSION DATE: ……………………………………………………………………………………………………….. | | OFFICE USE:ASSESSMENT: COMPETENT / NOT YET COMPETENTASSESSOR COMMENTS: ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………ASSESSOR’S NAME: ………………………………………………………………………….…………………………………………ASSESSOR’S SIGNATURE: …………………………………….…………………… DATE: ………………………………………. |
Instructions
Black = headings for your report Orange = you need to write something Blue = Useful workbook material
Remember to delete unnecessary notes before you submit your task!
To assist you in writing your report, please answer the questions asked or follow directions.
Do NOT save your work using this file.
To save your work:- go to file -> save as -> name your document -> save it to a usb or on your computer.
Your report must:- * Be written in plain English * Use Microsoft Word * Have correct spelling and grammar * All sections MUST be answered in detail to receive a “Competent” mark
Procedure
1. Read the case study below 2. Prepare a research proposal for D.A. Garden Supplies that addresses the following. a. What market research is and its role in identifying and resolving the current issue? b. How market research can contribute to the success of the D.A. Garden Supplies? c. What are the research needs of D.A. Garden Supplies? d. Draft research objectives. 3. Your proposal should also include a. A statement of the market research needs for D.A. Garden supplies, based on an analysis of D.A. Garden Supplies’ financial and performance records.