chapter 1 
3
Student: ___________________________________________________________________________
1.
A company's broad "macro-environment" refers to
A. the industry and competitive arena in which the company operates.
B. general economic conditions plus the factors driving change in the markets being served.
C. all the strategically significant forces and factors outside a company's boundaries — general economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation.
D. the competitive market environment that exists between a company and its competitors.
E. the dominant economic features of a company's industry.
2.
Which one of the following is not part of a company's broad macro-environment?
A. conditions in the economy at large.
B. population demographics and societal values and lifestyles.
C. technological and ecological factors.
D. governmental regulations and legislation.
E. the company's resource strengths, resource weaknesses, and competitive capabilities.
3.
Which of the following is not a major question to ask in thinking strategically about industry and competitive conditions in a given industry?
A.
How many companies in the industry have good track records for revenue growth and profitability?
B.
What strategic moves are rivals likely to make next?
C.
What are the key factors for future competitive success?
D.
Does the outlook for the industry offer good prospects for profitability?
E.
What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability?
4.
Thinking strategically about industry and competitive conditions in a given industry involves evaluating such considerations as
A. cultural, lifestyle, and demographic changes.
B. the birth of new industries, new knowledge, and disruptive technologies.
C. weather, climate change, and water shortages.
D.
Student: ___________________________________________________________________________
1.
A company's broad "macro-environment" refers to
A. the industry and competitive arena in which the company operates.
B. general economic conditions plus the factors driving change in the markets being served.
C. all the strategically significant forces and factors outside a company's boundaries — general economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation.
D. the competitive market environment that exists between a company and its competitors.
E. the dominant economic features of a company's industry.
2.
Which one of the following is not part of a company's broad macro-environment?
A. conditions in the economy at large.
B. population demographics and societal values and lifestyles.
C. technological and ecological factors.
D. governmental regulations and legislation.
E. the company's resource strengths, resource weaknesses, and competitive capabilities.
3.
Which of the following is not a major question to ask in thinking strategically about industry and competitive conditions in a given industry?
A.
How many companies in the industry have good track records for revenue growth and profitability?
B.
What strategic moves are rivals likely to make next?
C.
What are the key factors for future competitive success?
D.
Does the outlook for the industry offer good prospects for profitability?
E.
What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability?
4.
Thinking strategically about industry and competitive conditions in a given industry involves evaluating such considerations as
A. cultural, lifestyle, and demographic changes.
B. the birth of new industries, new knowledge, and disruptive technologies.
C. weather, climate change, and water shortages.
D.