Chapter 14
Chapter 14
Student: ___________________________________________________________________________
1.
Proctor and Gamble was able to get Joy into Japanese homes through all of the following except
A. product formula targeted at the unmet needs of the consumers.
B. significantly low price to drive the competitors out.
C. compelling advertising campaigns.
D. packaging that appealed to retailers.
E. None of these answers is correct
2.
A(n) _____________ marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output.
A. domestic
B. multinational
C. indigenous
D. national
E. global
3.
A critical aspect of the ______________ function is identifying gaps in the market so that new products can be developed to fill those gaps.
A. materials management
B. finance
C. operations
D. marketing
E. R&D
4.
Only _____________ can tell R&D whether to produce globally standardized or locally customized products. A. finance
B. materials management
C. marketing
D. operations
E. segmentation analysis
5.
Research has long maintained that a major factor of success for new products is the closeness of the relationship between
A. finance and marketing.
B. marketing and R&D.
C. finance and materials management.
D. operations and R&D.
E. sales and R&D
6.
The ______________ is the set of choices the firm offers to its targeted market.
A. production mix
B. marketing mix
C. products and services mix
D. materials mix
E. promotional mix
7.
The four elements that constitute a firm's marketing mix include
A. product attributes, distribution strategy, communication strategy, and pricing strategy.
B. transportation strategy, warehousing strategy, availability of financing, and pricing strategy.
C. promotions strategy, pricing strategy, availability of financing, and distribution strategy.
D. product attributes, promotions strategy, communication strategy, and transportation strategy.
E. logistics
Student: ___________________________________________________________________________
1.
Proctor and Gamble was able to get Joy into Japanese homes through all of the following except
A. product formula targeted at the unmet needs of the consumers.
B. significantly low price to drive the competitors out.
C. compelling advertising campaigns.
D. packaging that appealed to retailers.
E. None of these answers is correct
2.
A(n) _____________ marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output.
A. domestic
B. multinational
C. indigenous
D. national
E. global
3.
A critical aspect of the ______________ function is identifying gaps in the market so that new products can be developed to fill those gaps.
A. materials management
B. finance
C. operations
D. marketing
E. R&D
4.
Only _____________ can tell R&D whether to produce globally standardized or locally customized products. A. finance
B. materials management
C. marketing
D. operations
E. segmentation analysis
5.
Research has long maintained that a major factor of success for new products is the closeness of the relationship between
A. finance and marketing.
B. marketing and R&D.
C. finance and materials management.
D. operations and R&D.
E. sales and R&D
6.
The ______________ is the set of choices the firm offers to its targeted market.
A. production mix
B. marketing mix
C. products and services mix
D. materials mix
E. promotional mix
7.
The four elements that constitute a firm's marketing mix include
A. product attributes, distribution strategy, communication strategy, and pricing strategy.
B. transportation strategy, warehousing strategy, availability of financing, and pricing strategy.
C. promotions strategy, pricing strategy, availability of financing, and distribution strategy.
D. product attributes, promotions strategy, communication strategy, and transportation strategy.
E. logistics